ITB China Awards

ITB China Startup Award

ITB China Startup Award was an exciting event within ITB China. It recognized companies that turned dreams and ideas into viable business solutions with great market potential. Pre-selected innovators from startup companies who launched their products less than three years ago demonstrated their innovative solutions before the jury that contained of experienced industry professionals. The innovators had the chance to explain how their product will impact the future of the travel industry during an 8 minute pitch. The winner voted by the jury received the first ITB China Startup Award.

We proudly present the finalists of the 2017 ITB China Startup Award

Find the finalists below and learn more about their product and company and the person behind it. The finalists presented their product during an 8 Minute pitch on 11 May from 15:20 – 16:50 in the Conference Center



B-Sm@rk Finalist of the ITB China Startup Awards 2017MySmark is a customer experience platform that provides research and digital marketing tools for online travel and commerce. Research means collecting data using different touchpoints with survey tools and templates to profile consumers-brands-destinations. Digital marketing tools can transfer research into personalized dynamic content and recommendation in the form of: advertising campaigns, dynamic landing pages, email marketing campaigns and customer experience personalization. MySmark tools are based on unique IP and 2 patents pending in multiple jurisdictions across Europe, US, Asia.

Nicola Farronato, CEO of B-Sm@rk

Mr. Nicola Farronato, CEO of B-sm@rkMr. Nicola Farronato is founder and CEO of B-sm@rk, an Italian-Irish startup company developing services and technology based on emotional marketing for travel and online commerce. He graduated at Ca’ Foscari University in Venice and then spent more than 10 years in international business development for Italian companies in jewelry, furniture and sport goods sectors. Since 2011 he is based in Ireland where he started-up a high potential tech company, B-sm@rk. In the last few years,Mr. Nicola Farronato and his team have been recognized in Europe, US and China for their ideas and developments in the emotional marketing, developed 2 patents and have raised more than 1 million Euros.

Go with Tommy

Go with Tommy

Go with Tommy Finalist of the ITB China Startup Awards 2017Go with Tommy, a handy and lovely audio guide mobile App tailored for Chinese overseas travelers. It has been ranking as top 3 in the travel translation category on Apple App Store.

Luis Lu, CEO of Go with Tommy

Mr. Luis Lu, CEO of Go with TommyMr. Luis Lu is founder and CEO of Go with Tommy, the 1st Chinese Audio Guide App. He is an independent expert of UNFCCC, United Nations and a senior traveler.

Mr. Luis Lu holds an MBA degree from Business School, EOI, Spain and a master’s degree from Nanjing University of Aeronautics and Astronautics.

Golf Voyager

Golf Voyager

Golf Voyager Finalist of the ITB China Startup Awards 2017Golf Voyager represents a revolution in the way that people book their golf vacations. The client can book all facets of their golf package at best price in real time with instant confirmation. Combining,, live tee times and coach hire companies – golf voyager will build intelligent itineraries. Golf Voyager provides the tools to the industry to make their offers to the customer like they have been trying to do for the past 100 years. Golf Voyager also supply widgets to the golf course, hotels, tourist boards and 3rd party websites giving the product endless channels of distribution.

Conor Galvin, CEO of Golf Voyager

Mr. Conor Galvon, CEO of GolfVoyagerMr. Conor Galvin is CEO of Golf Voyager Limited – the ground breaking technology that is revolutionising the golf travel sector. Mr. Conor Galvin, with an applied mathematics degree from the University of Limerick, has worked as a computer analyst in London, Zurich and Dublin in the banking sector. Mr. Conor Galvin managed many of the critical projects in these institutions through the development lifecycle always bringing them in on time. Mr. Conor Galvin also went on to form a construction company with over 100 employees building housing estates for sale to the public.

Moti Travel

Moti Travel

MotiTravel Finalist of the ITB China Startup Awards 2017Moti Travel, a leading one-stop service provider of industrial tour in China, develops platforms to enable new forms of interactions between manufacturers and consumers, also provides unique educational tour products to the tourism market. Moti Travel transforms unused spaces of factories to tourist attractions, also designs and provides ‘Fun in Factories’ programs for educational groups and family groups.

Shi Tang, Vice President of MotiTravel

Mr. Shi Tang, Vice President of Moti TravelMr. Shi Tang is a founding member of Moti Travel. Mr. Shi Tang comes from a combined background of business management and software technology. Prior to joining Moti Travel, Mr. Shi Tang worked for the business school of Loughborough University as a Ph.D researcher with specific focus on start-up firms. His experience also includes working as a software engineer in Zuhlke, a Swiss engineering software provider. Mr. Shi Tang holds an MSc degree from University College London and is now working towards a Ph.D in Loughborough University.



NuanYou Finalist of the ITB China Startup Awards 2017NuanYou aims to solve the main pain points for Chinese tourists going abroad like “cannot read, cannot understand, cannot find” based on technology innovation. Equipped with NuanYou integrated marketing & mobile payment solutions, overseas merchants will own better chances to grasp more business and provide quality service to Chinese travellers. Our vision is to Make FITs Enjoy Local Lifestyle.

Siounex Zhao, Founder & CEO of NuanYou

Mr. Siounex Zhao,, Founder and CEO of NuanYouMr. Siounex Zhao is founder & CEO of NuanYou. He was previously deputy general manager of Wanda Hotels & Resorts and COO Liantuo Finance. He is also co-founder of YYeTs. Mr. Siounex Zhao holds a BA degree from Shanghai Jiao Tong University and was awarded CEIBS Finance MBA Jinglin Scholarship.



TripCreator Finalist of the ITB China Startup Awards 2017TripCreator is an award-winning trip planning solution which serves as a white label solution for travel agencies, OTA’s and airlines. The solution enables in-house sales people to create and suggest a full and final itinerary for their customers in a matter of minutes. Their customers can modify and complete their itinerary, then book everything in a single checkout. Online their customers can create a completely personalized itinerary in seconds from scratch. This includes locating and arranging accommodation, transportation, tours and activities and points of interests.

Hilmar Halldorsson, CEO of TripCreator

Mr. Hilmar Halldorsson, CEO of TripCreatorMr. Hilmar Halldorsson is a passionate entrepreneur. Over 16 years’ experience working in advertising including running his advertising agency in Iceland (Argus) from 1997-2009. Among traditional advertisement and design work, they offered their customers online solutions including email marketing, web design and UX/UI interface design. In 2012, Mr. Hilmar Halldorsson attended KLAK, an incubator in Iceland where he began to work on the idea that ultimately became TripCreator.

Please meet our Jury of experienced industry professionals

Mr. Le Yu

Managing Director - Ping An Ventures

Mr. Philip Wolf

Founder of PhoCusWright

Mr. James Chen

Senior Vice President - Ctrip

Mr. Jay You

Partner - Yuantai Investment Partners Evergreen Fund

For any questions please call us or drop us an Email.

Contact us at our Europe Office:

Mrs. Linda Dithmer
T: +49 (0)30 3038 2037

Contact us at our China Office:

Mr. Vincent Liang
T: +86 159 8918 8347

Chinese Tourist Welcome Award

organised by COTRI China Outbound Tourism Research Institute

The CTW Award, to be organised for the fourteenth time by COTRI, celebrates best practice solutions on how to attract and satisfy Chinese visitors around the world. COTRI therefore invites all tourism organisations, destination marketing companies, tourism service providers and private companies globally from the leisure, tourism and hospitality sector, as well as transportation and retail companies, to apply with their products, services or projects for the CTW Chinese Tourist Welcome Award 2017. The application is free of charge.

The CTW Award is bestowed during the CTW Award ceremony every year in five categories:

  • Product Innovation
  • Internet/Media
  • Service Quality
  • Marketing
  • Overall Performance

For each category Gold, Silver and Bronze CTW Awards are presented. An international jury including Chinese and Non-Chinese tourism experts will evaluate the applications and choose the winners.

How to apply

Applicants are asked to provide information about their products, services and/or planned projects related to the Chinese source market and examples in the form of brochures, pdf files, online information links, press releases or other materials before April 26th, 2017.

The materials for the application can be sent by e-mail to Physical materials (brochures etc.) should be sent by letter mail to COTRI, West India House, Eiffestr. 68, 20537 Hamburg, Germany.

For the application, please use the online application form For any questions, please contact, Tel: +49 (0)40 558 99 576