ITB China Startup Award

ITB china startup award

ITB China Startup Award is an exciting event within ITB China. It recognizes companies that turned dreams and ideas into viable business solutions with great market potential. Pre-selected innovators from startup companies who launched their products less than three years ago had the chance to present their innovative solutions and how their product will impact the future of the travel industry during an 8-minute pitch before the jury consisting of experienced industry professionals. At ITB China 2019 the winner voted by the jury of experienced travel industry professionals received received the ITB China Startup Award and was awarded a 9 sqm booth for ITB China 2020.


The finalists will be presenting by the following order

SeeVoov - Winner of Startup Award 2019


SeeVoov is the world’s first & only video-based, B2B, interactive video travel planning platform. Within the travel industry there is very little customer loyalty. companies such as airlines, cruise-lines, hotel chains and OTA’s are battling over price competitiveness for user attention, and many of them are struggling to create ancillary revenue. SeeVoov has acknowledged the power of video in increasing user purchase intent, and has developed the world’s first full-funnel B2B VIDEO Based travel planner, enabling tourism companies to significantly increase ancillary revenue (through hotel booking, flights, attraction tickets, restaurant reservations), as well as provide their users with unique Value Added video entertaining content to enhance their travels.

Yosi Golan CTO SeeVoov

Yosi Golan, co-founder/CTO- an experienced software developer with a wide set of skills pertaining to the world of high-tech entrepreneurship. Previously worked as a team leader for Applied Materials and held several positions with Nice Systems. Holds a B.Sc Magna Cum Laude in Computer Science from the IDC in Israel.

Air Black Box

Air Black Box

Air Black Box is a travel technology company dedicated to transforming the travel selling process through decades of domain expertise, patented integration technology and a vision for innovation. Air Black Box’s industry-first comprehensive travel connection platform enables airlines, airports and travel providers to expand their market footprint, boost passenger volume, increase core and ancillary revenue, and create new sales opportunities by efficiently and cost-effectively facilitating the cross-selling, distribution and fulfillment of travel products and services.

Mildred Cheong CEO, Asia Pacific Air Black Box

Mildred is a senior business executive with strong experiences in the travel, tourism and aviation industry. She specialises in business development and regional marketing of travel innovation and technologies and equipped with extensive Asia market knowledge. As a professional chartered marketer, having joined Travel Innovation Partners and now Air Black Box Asia Pacific, it is Mildred’s next career phase of enjoining travel technology start-ups. Implementing strategies for Value Alliance as the world first pan-Asia LCC alliance, was the first move into being part of changing the travel distribution landscape.

Nobility Technology Group

Nobility Technology Group

Nobility Technology Group‘s (NTG) main focus is on smart gadget design for aviation applications. Our services are based on developing smart devices by integrating on-board AI. The NTG’s products will cover many applications based on their Multifunctionality, Secure Data Collection and Being User Friendly. Our product will monitor your body full time and adopt to passengers’ health status with implemented AI to provide detail accurate information. It is designed to be cheap and accessible for any user all around the world, regardless of their gender, age and occupation.

Hamed Ahmadloo CEO/Founder Nobility Technology Group

Mr. Hamed Ahmadloo is CEO and Founder of Nobility Technology Group which its main focus is designing smart gadgets for aviation sector. Also, he is working as a research scholar at Beijing Institute of Technology, school of aerospace engineering. He has been working on different projects in Europe and China and collaborated with IEEC in Barcelona, Spain and Alta Space company in Italy. He graduated from BarcelonaTech and Pisa University with master of Space Engineering and Aerospace Science and Technology. He has submitted 3 patents during his studies in Beijing Institute of Technology and received many awards such as three times distinguished PhD candidate from 2016 to 2019 Beijing Institute of Technology.

The Robin

The Robin

The Robin is a social enterprise dedicated to creating barrier-free travel brand. As the first barrier-free travel agency in China, it is committed to developing a safe, convenient and enjoyable barrier-free journey to bring people into the society. To further enhance the mobility of the disabled and call for more people to pay attention to the accessibility of the environment. At the same time, we will vigorously promote the development of eco-chains for barrier-free tourism. Our mission is to make everyone travel with dignity and freedom.

Haidi Xie Founder The Robins Barrier-free Travel

Before engaging in barrier-free tourism, Ms. Haidi has been working on promoting social issues for 10 years, involving people with disabilities, left-behind children, workers and homeless people. At the same time, she actively promoted the participation of different stakeholders in government, business and NGO in community reform.She is convinced that barrier-free tourism has both a large commercial market and an important channel for the promotion of urban barrier-free facilities legislation and public awareness education for barrier-free, because only more disabled people enter the society, the society will become more tolerant.



Pointmark puts Loyalty back in the hands of travel suppliers by creating a fabric of Loyalty program ecosystems and alliances based on a new-gen Loyalty management system. Pointmark empowers brands to know and serve travelers better by enriching their online experience, and then extend the reach of their Loyalty programs by cross-selling the best experiences in destination or after-stay.


Michele Ruberl CEO Pointmark

Michele (Mik) Ruberl is a technologist and world-wide IT entrepreneur. Born in Italy, Mik jumped on his first startup in the UK in 1999 at age 22. At age 25 he ramped up the first 3G mobile portal in the world at H3G, then went on delivering projects for Ericsson, Deutsche Bank, Ducati, Pirelli. In 2007 Mik moved to China where he founded and exited a web consulting and a mobile recommendation engine startup.



TravelRight founded by a diverse team of Chinese and European members in 2018, TravelRight is a Travel Tech company focused on combatting travel problems and servicing Chinese outbound travelers who face air disruption. TravelRight is the first air compensation service provider in China. Together with online travel agencies (OTAs), TravelRight is creating quick and efficient solutions to help passengers rebook flights instantly and fight for claims effectively.


Sophie SUN CEO/Founder TravelRight

Sophie Sun, Founder and CEO of TravelRight, established the company in 2018. Prior to starting TravelRight, Sophie was the first employee of Alibaba France and an Aircraft Delivery Project Manager with Airbus. In 2018, she was honored as an Olympic Torch Bearer. She is working between Europe and China since graduating from Toulouse Business School with a Masters in Marketing & Communication in 2013.

meet our jury of experienced industry professionals

MS. Margaret Feng

Ctrip, Head of Oasis Lab

Mr. Le Yu

Ping An Ventures, Managing Director

Mr. Jiazhu Wu

Tongcheng-Elong, Chief Strategy Officer

Mr. Jay You

Partner - Yuantai Investment Partners Evergreen Fund

Mr. Matt James

Amadeus, Senior Manager of Corporate Strategy
Ram Badrinathan

Mr. Ram Badrinathan

KarmYog Education Network, Co-founder

Statements of Winners

SeeVoov winning the 2019 ITB Startup Awards is an incredible honor, and a great recognition for the market’s need of the SeeVoov platform. This opportunity to showcase the platform to some of the most influential leaders in the Chinese tourism market within the honorable jury and the professional audience, has provided us with prospect of establishing a substantial footprint within the Chinese travel landscape.
The jury assessment process was professional and thorough, and the organization of the event – impeccable. With the ITB Startup awards recognizing companies that might “change the future of the travel industry”, there is great responsibility on us to leverage this exposure and further our business within the market in China. ITB is renowned for its leading industry events, and we honored to be joining forces with ITB again later this year as Speaker at the ITB Asia “Travel & Tech” track.

Yosi Golan, CTO and Founder of SeeVoov

“TravelFlan, as a younger tourism-focused artificial intelligence company, participated in the ITB China Startup Award last year achieved plenty of gains. First of all, our products were highly recognized by the organizers and industry leaders, making TravelFlan stand out at ITB China and in the travel market, and fortunately won the “Tourism Startup Award”. We also benefitted from a variety of advices and guidance from the jury. Second, through ITB China, we also made a lot of friends and partners in the industry. We exchanged and collaborate through the platform, explored different approaches of cooperation, established in-depth relationships and achieved win-win strategy. We will pass on our consistent philosophy of “providing travelers with care and warmth” to the industry. We hope that our commitment would also influence more tourism practitioners, so that travelers can enjoy their journeys with more peace of mind. This year we are waiting for you at ITB China! ”

Abel Zhao, CEO of TravelFlan

“ITB China Startup Award helped participants to exhibit and present their startup projects, and also gave entrepreneurs the opportunities to network with experienced veterans and investors in the tourism industry. After a joint assessment by a professional jury and investors, Timekettle Technologies was honored to win the recognition and the final prize. After a year, I can still recall the detail-oriented work and rigorous attitude of the organizer, the globalized platform. ITB China is upcoming again in May. I wish that ITB China 2019 would also discover and find out a number of promising hi-tech projects that may drive the progress of the tourism industry!”

Qin Zi’ang, owner Founder of Shenzhen Timekettle Technologies Co., ltd

Impressions of 2019 Startup Award

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Contact us at our China Office:

Mr. Jerry Tang
T: +86 20 28829729