Event Program

At ITB China you can visit numerous interesting events. If you listen to keynotes at the Conference Center, or take part in various presentations at the presentation hub or establish new contacts during press conferences – there is an event for everyone!  

Day 1
10 May 2017
Day 2
11 May 2017
Day 3
12 May 2017

EU World Bridge Tourism Workshop

In July 2016, at the opening of the EU-China summit, Mr Jean-Claude Juncker, President of the European Commission and Mr Li Keqiang, Premier of the State Council of the People’s...
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Keynote: Bringing the world to China – and China to the world

ITB, the world’s largest trade show with the longest history, comes to China for the first time. The event brings not only world-class travel suppliers, but also innovative technological applications...
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Mr. David Axiotis

Keynote: The Development and Outlook of China’s Tourism Industry

China’s travel industry is witnessing revolutionary development trends: in regional tourism, in the deepening transformation and upgrading of the industry, in the increasing integration of tourism and internet finance as...
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Mr. Rungang Zhang

Keynote: How Will Europe’s Tourism Industry Benefit from China’s Outbound Travel?

More than 10 million Chinese tourists visited Europe in 2016. The number will increase by more than 9.3% annually in the next five years. Europe has become ITB China’s Official...
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Mr. Eduardo Santander

CEO Talk: Ctrip’s Journey of Going Global

Having dominated the domestic tourism market, Ctrip will turn to globalization as a core strategy in the next few years. As the first female CEO of Ctrip, Jane Jie Sun...
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Mrs. Jane Jie Sun
Mr. Philip Wolf
12:05 - 14:00

Lunch Break

Search Better with iGola Flight + X

The flight search story of iGola, importantce of brand identity & user experience in today’s shaking economy. Furthermore demonstrate the centralized position of a metasearch & new business models deriving...
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Mr. George Zhang

New Product Publication: A Content-based Thinking of B2B Platform – Trends Starting Here

Mengtu B2B wholesale platform provides wholesale services of hotels and flights. Mengtu’s strategy focuses on the visualization of travel resources and contents, specializing at offering contents related to VR and...
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Ms. Vivian Qin

Keynote: Leveraging New Technology and New Media in Integrated Destination Marketing

Los Angeles is a trend-setting global metropolis with an extraordinary history and a rich cultural heritage. It’s known as the Entertainment Capital of the World and is home to renowned...
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Exhibitor Press Conference: Welcome Chinese focus on Italy

  Welcome Chinese Standard Certification, is the certified travel Service Standards recognized by CTA. Select Holding has the exclusive right to issue the certification all over the world.  The aim...
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Keynote: How the Concept of “the Cruise Ship is the Destination” Helps Expand the Cruise Market

As China’s outbound tourism continues to flourish, China’s cruise market also experienced phenomenal growth in the past year. Top global travel brand Princess Cruises is dedicated to delivering superior cruise...
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Ms. Cherry Wang

Technology Showcase: The Successful Implementation of SaaS System in China’s Travel Agent Market

What are the opportunities and challenges of the tailor-made travel companies in the age of personalized travel? How will Lushu cloud-based TOS help tailor-made travel companies enhance product innovations and...
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Ms. Christine Cheng

New Product Publication:Silk Road Experience Take Part Take advantage

Silk Road Experience Group announce a complete communication system aimed to touristic destinations from the Silk Road to be known in the international touristic circuit. For example coming together with...
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Mr. Martin Oliu
Mr. Kurt Grötsch

Meituan-Dianping Speed-Dating

Event Description: Meituan-Dianping will host speed-dating event during ITB China to meet destinations, travel service and travel technology provider from all over the world to seek potential partnership. With the...
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Keynote: How NTOs and DMOs Effectively Reach Chinese Consumers Online

NTOs and DMOs increasingly rely on digital tools and social media channels to reach Chinese outbound travelers, especially when an increasing number of consumers are coming from second and third...
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Mr. George Cao

Tourico Holidays – Wide or Deep? Look at your hotel inventory in a smart way.

Rates and inventory, rates and inventory! These are the two main drivers for travel companies to search and connect to third party suppliers. Each supplier you add has a cost...
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Ms. Lauren Volcheff Atlass

Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness

Moderated by: Joseph Xia, Founder & CEO, Yearth Group Chinese outbound travelers are using multiple channels to access information and services and they tend to choose personalized and customized travel...
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Ms. Christine Li
Mr. Frantisek Reismuller
Mr. Robert Öhrnberg
Mr. Paavo Virkkunen
Mr. Joseph Xia
Ms. Huilian Duan

New Product Launch:The Emerging Customized Tour – an Opportunity that You Cannot Miss

Does the peak of customized tour really come? What changes have customized tour brought to the travel industry? Can selling services rather than products really make money? Can customized tour be scalable? How to start customized tour business?
Ms. Jing Ren

Pre-Dinner Cocktail By Kerry Hotel Pudong and TTG Travel Trade Publishing

This event is only for Buyers and Media (RSVP Required At TTG Booth) and By Invitation Only

ITB China Cruise Night

      ITB China 2017 proudly introduces the ITB China Cruise Night in cooperation with Ctrip – a networking event gathering about 200 senior travel industry representatives from all over...
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Keynote: Pushing Forward Online Travel with High Quality

Meituan-Dianping’s 2016 consumption trend report shows consumers are moving into a new era of upgraded consumption, with more emphasis on quality than value-for-money. The demand for quality travel by China’s...
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Ms. Nancy

Exhibitor Press Conference: Global Hotel B2B wholesale

Unitedstars International Ltd. Press Conference

Keynote: Seize the Opportunities Brought by Growth in China’s Inbound and Outbound Travel

Gain insights into the search trends and behaviors of global and Chinese travelers, the differences in the purchasing pathways between these two consumer groups and the types of content that...
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Ms. Cindy Tan

Programmatic Advertising for Travel: How to Strategize Your Marketing Plan to Deliver Personalized Adverting for Consumers While Cultivating Loyalty?

With technological advancements, travelers are speedily going mobile and digital. Sociomantic Labs comes with three case studies to illustrate how advertisers could utilize full-funnel, co-marketing and upper selling to improve...
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Mr. Ivan Zhou

Presentation: Sharjah – My Destination

Destination Showcase
Ms. Amber Gao

Panel Discussion: How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands?

How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands? Various marketing tools such as mobile devices, social media, big data, artificial intelligence, visual reality and...
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Mr. Richard Bai
Mr. Qianyuan Yin
Mr. Ning Ma
Mr. Steven Pang
Mr. Joseph Wang

Presentation: Discover Central Europe!

The 4 Central European countries (Czech Republic, Hungary, Poland and Slovakia) jointly promote their region on distant markets as a destination to be discovered. Central Europe is attracting increasing interest...
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Ms. Noemi Benešová-Guerrero
Mr. Ivan Kovacsics
12:00 - 13:00

Lunch Break

Explore New Opportunities Experience Holland

Ms. Hedda Sasburg & Ms. Shasha

Presentation: Jordan Destination Introduction

Introduction of Jordan’s tourism resources and attractions.
Ms. Mary Ma

Redefining Travel Commerce for Online Travel Agents

Mr. Keming Feng will look at the latest trends in online travel retailing in Asia Pacific and around the world.  
Mr. Keming Feng

Presentation: Elephant-Friendly Travel Upgrade

Tens of thousands of captive wild animals in the world are suffering abuse both mentally and physically only for performing recreational activities, such as riding elephants, taking photos with tigers...
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Ms. Yu Zheng

Exhibitor Press Conference: Programmatic Advertising in Travel

Exhibitor Press Concerence: Sociomantic Labs  

Keynote: Winning Marketing Strategy Toward New Mobile Consumers

As consumption levels up in China, travel has become a spending area that capture consumers’ attention. As the market grows and consumption interest heightens in the mobile era, it has...
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Ms. Ann Wang

Presentation: Unique Finland as Travel Destination around the Year

Finland is a country of four seasons and many reasons to visit around the year. The highlights in the winter are the northern lights, exciting snow activities and meeting Santa...
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Ms. Heli Mende

Keynote: The Power of Voice and Technology: Travelers Speak, but Will the Industry Listen?

Empowered travelers speak clearly through their actions as they enjoy ever-increasing personal control of their journeys. But are legacy travel providers and new disruptive businesses listening? Tnooz Co-Founder Gene Quinn...
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Mr. Gene Quinn

Presentation: Portugal as a Tourism Destination

Present Portugal tourism resources, historical sites, gastronomy etc., using PPT and videos.
Ms. Inês Almeida Garrett

Keynote: Global Data Network in Travel Industry

In 2020, what will be the landscape of the hotel distribution? What will be the opportunities and challenges of the development of today’s digital world? Co-founder and CEO of DerbySoft...
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Mr. Ted Zhang

ITB China Startup Award Ceremony

ITB China Startup Award recognizes companies that have turned dreams and ideas into viable business solutions with great market potential. Short-listed innovators from startup companies which launched their products within...
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Nicola Farronato
Luis Lu
Conor Galvin
Shi Tang
Siounex Zhao
Hilmar Halldorsson
Mr. Jay You
Mr. Le Yu
Mr. Philip Wolf
Mr. James Chen

Blogger Workshop

Presentation Hub ITB China provides the platform to connect the destination management organizations like tourism bureaus, associations and hotels with Chinese bloggers and travel key opinion leaders. We will support...
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Maggie Wu
Charly
Mr. Matt Gibson

Party Like a Finn

  To celebrate Finland’s 100 years of independence, Visit Finland, together with Finavia & Finnair, will organize a “Party Like a Finn” in the evening of May 11th, second day...
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Keynote: China’s Development Trends and Challenges on Business Travel

With China’s steady economic growth, business travel market scale expands unceasingly. For compliance and cost savings management purpose, professional travel services are being widely adopted, has formed the international TMCs...
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Mr. Kejian Wu

Keynote: Asian Business Travellers: 5 Things You Need to Know

Commissioned by the Singapore Tourism Board (STB), The “Asian Business Travellers” report by McKinsey & Company surveyed over 2,500 people across five key markets in Asia – Singapore, India, Indonesia,...
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Mr. Andrew Phua

Award Ceremony: China Tourism Welcome Award

Presentation of CTW Chinese Tourist Welcome Award with Best Practice Examples of how to work successful for the Chinese outbound market. At the beginning short presentation about the current situation...
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Prof. Dr. Wolfgang Georg Arlt

Panel Discussion: Keeping Pace with Corporate Travel Innovations

Mobile applications, sharing economy and the trend of business travel becoming more FIT in nature are influencing the decision-making and purchasing processes of travelers. Technological innovations, changing market conditions and...
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Mr. Erik Li
Mr. Vincent Darre
Ms. Anna Zheng
Mr. Jonathan Kao
Mr. Hui Zhong

Keynote: Empowering MICE Enterprises

MICE service providers are lagging behind in thinking and actions as MICE services move towards Internet-based and clients come up with new demands. As well, traditional MICE service providers also...
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Mr. Tony Xu

Panel Discussion: MICE Industry in Transformation

Traditional MICE industry is facing dramatic transformation: the Internet and other innovative technologies are enabling more transparent purchasing, marketing and operation in the MICE industry; demands from governments and state-owned...
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Ms. Kitty Huang
Mr. Lei Li
Mr. Dong Wei
Mr. Lenny Jia