Event Program

At ITB China you can visit numerous interesting events. If you listen to keynotes at the Conference Center, or take part in various presentations at the presentation hub or establish new contacts during press conferences – there is an event for everyone!

Day 1
16 May 2018
Day 2
17 May 2018
Day 3
18 May 2018

Official Ribbon Cutting Ceremony

Attend the official opening ceremony of ITB China. It will take place in the lobby of the Shanghai World Expo & Exhibition Center level 1.

Welcome Speech

Dr. Martin Buck

Keynote: EU-China Tourism Year: A Year of Opportunities

2018 has been declared as the tourism year of the EU and China. The EU-China Tourism Year aims at increasing visitors’ flows and investments on both sides. It is also...
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Mr. Eduardo Santander

Keynote

Mr. James Jianzhang Liang

Keynote: Sustainability and Responsibility, Fundamentals in Travel Industry Development

The volume of global travel is growing, and it is very much in the interest of whole travel industry to consider the impact of growing volumes, not only from environmental...
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Mr. Paavo Virkkunen

Keynote: The Invariable Innovation and Crossover

As the pioneer for innovation and crossover, Leo Liu, the president of Wyndham Hotel Group Greater China, will share his experiences and stories of the fields.
Mr. Leo Liu

Press Conference – Colorful Tunisia

Press Conference - Colorful Tunisia
Press Contact:
Amandine Wu
T: 010 - 6568 2539
info@nihaotunisia.cn

Keynote: Trend of China Outbound Tourism Market

Based on Big Data to Examine the Influence Factors, Regional Differences, Consumption Structure, Behavior Characteristics and Development Trends of China’s Outbound Tourism Market from Different Perspectives.
Ms. Yiyi Jiang
12:00 - 14:00

Lunch Break

Brazilian Cultural Performances

Come see a bit of Brazil’s rich culture at our booth. You may feel like joining in and dancing too. Taking place also at 2:30 and 3:30 pm.

Panel: EU-China Tourism Year

Moderated by: Mr. Philip C. Wolf, Founder, Phocuswright Inc Panelists: Ms. Yiyi Jiang, Head of International Tourism Research, China Tourism Academy Mr. Raimonds Aleksejenko, Deputy State Secretary, Ministry of Economics...
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Mr. Pierre Coenegrachts
Mr. Bojan Pavlek
Mr. Raimonds Aleksejenko
Mr. Paavo Virkkunen
Ms. Yiyi Jiang
Panel: EU-China Tourism Year

Keynote: China’s High-end Travel Market: How to Connect Customized Demands to Global Resources

Today,Chinese luxury travel tourists increasingly value high quality tourism products and customized services. There’s an inevitable challenge for Chinese travel agencies to source the best suitable resources to satisfy their...
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Ms. Christine Cheng
Mr. Jonathan Cheung

Fado Music

Fado Music
Enjoy Portugal music with us on booth #400

Keynote: Meet Millennials on Animal-Friendly Tourism

Findings from China National Readership Survey-Target Group Index show that Millennials are becoming one of the main consumer groups in Chinese tourism market. This study analyzed Chinese Millennials’ travel consumption...
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Mr. Feng Yu

Panel: How to understand the values and opportunities of Animal-Friendly Tourism in the context of demand transformation?

Following consumption upgrading in Chinese tourism market, consumers has increasing demand to high quality travel products. Extensive elephant entertainment products in Southeast Asia could not satisfy tourists’ diversified demand as...
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Mr. Mike Stewart
Mr. Zhonghua Zhao
Ms. Mu Ge
Mr. Yi Lin
Mr. Chunquan Zhu
Ms. Yu Zheng

Keynote: The Implementation of AI and Big Data in Customized Travel

What is the need of emerging Chinese tourists? The challenges operators may be facing with customization. How UniqueWay meet the needs of young customers? The implementation of AI and big...
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Ms. Iris Cai

Press Conference – Israel Ministry of Tourism Conference

Press Conference - Israel Ministry of Tourism Conference
Press Contact:
Vivian Liu
T: +86 010 64643165
M: +86 135 81774787
liuw@goisrael.gov.il

Panel: Capitalizing on the Growth of Customized Tour

The personalized and diversified needs of travelers have promoted the rapid growth of customized tours and presented an unprecedented opportunity for the transformation of small- and medium-sized travel agencies. How...
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Ms. Ann Zhao
Mr. Derek Zhao
MS. Kate Chang
Mr. Yan Han
Ms. Gloria Wu
Mr. Charlie Li

Shared vacation based on the tourism real estate

Tourism real estate status and market prospect in China How vacation trend goes of Chinese middle-class? What’s VaShare approach? How to do with VaShare together? What is VaShare?
Mr. Hai Zhuang

Keynote: Tourism Marketing with Tencent MIND

Industry trends and challenges/big data insights into target audience/Tencent MIND tourism solutions/case study
Ms. Sunny Wang

Keynote: Survival of the fittest,The New Ecosystem in The European Travel Retail Industry

The European travel retail market with abundant opportunities will soon be challenged by severe impact brought by General Data Protection Regulation (GDPR), while the difficulty of industry chain coordination grows...
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Ms. Sandra Servos

Panel: Connecting Destinations with Chinese Millennials

As Chinese millennials are becoming the driving force for China’s outbound travel growth, how should travel destinations leverage various digital platforms and mobile devices to reach Chinese millennials? How should...
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Ms. Kirsty Burkill
Mr. Alisson Andrade
Ms. Jenna Qian
Mr. Dave Rumsey
Mr. Filipe Silva
Mr. Bora Shnitman
Mr. Joseph Wang

Keynote: Pan Pacific Hotels Group is Poised for Continued Growth

An established hospitality player in the region, Pan Pacific Hotels Group strengthens its foundation with the Pan Pacific and PARKROYAL brands. The Group is on a steady and definite journey...
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Ms. Cinn Tan

Caipirinha Tasting

Come savor Brazil’s most famous drink as you network with our stand partners.

Keynote: The Global Economic Impact & Strategic Opportunity for Travel & Tourism

Provide an overview of the global economic impact for the Travel & Tourism sector – 2017 global data for GDP, employment, investment and exports with 10 year growth forecasts, the...
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Mr. Nigel David

IT’S MY WORLD Travel Award Ceremony

IT’S MY WORLD Travel Award is co-hosted by ITB China and Qyer. The IT’S MY WORLD Travel Award 2018 recognizes innovative tourism destinations, organizations and businesses that present the latest...
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ITB China Sundowner

We invite you to spend some networking time with industry peers. This event is open to everyone.
ITB China Sundowner powered by Maritim

Social CRM, let mobile social support marketing innovation

Customer relationship management is a timeless topic. In the era of mobile Internet, the use of various innovative mobile social applications will help to establish a stronger relationship between enterprises...
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Mr. Hanson Wu

Party Like a Finn

Party like a finn powered by VisitFinland
By invitation only

It’s My World Travel Award Gala Dinner

IT'S MY WORLD Travel Award is co-hosted by ITB China and Qyer
IT'S MY WORLD Travel Award is co-hosted by ITB China and Qyer.

Keynote: Why Sports Tourism Becomes a Hot Topic?

In December 2016, the National Tourism Administration and General Administration of Sport jointly issued a document to clearly define the national strategy for the development of sports tourism. Afterwards, sports...
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Professor Hai Li

Keynote: The Innovative Application of AI Translation in Cross-border Tourism

AIcorrect Translator, built by a Tsinghua-based team at Babel technology, is the first intelligent voice translator with touch screen in the world. It owns offline speech recognition technology for languages...
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Mr. Lei Guan

Keynote: “Belt and Road Initiative” – How Does It Affect the Business Events Industry in China?

With the launch of the Belt and Road Initiative promoting economic cooperation among countries, how will this affect the future development of the Business Events Industry in China? This session...
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Ms. Alicia Yao Hong

Case Study: How does Switzerland Develop Sports Tourism Business in China?

Active Sports tourism: that’s the fundament of the Swiss tourism industry, that’s how it all started in Switzerland, more than 150 years ago. With it’s natural setting – 60% of...
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Mr. Simon Bosshart

Keynote: Big Data Application of Tourism and Analysis Practice of Tourist Behaviour

JIGUANG’s new retail iZone platform leverages big data technology to share experience and practice in three application cases in the field of location services.
Mr. Allen Chen

Panel: “Belt and Road Initiative” – How Does It Affect the Business Events Industry in China?

With the launch of the Belt and Road Initiative promoting economic cooperation among countries, how will this affect the future development of the Business Events Industry in China? This session...
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Mr. Shane Ullman
Mr. Philip Pang
Ms. Ivanka Xu
Mr. Ike Zhang
Mr. Eugene Lin
Ms. Alicia Yao Hong

Panel: Outdoor Clubs, New Partners of Destination

“Outdoor Club” is a unique organization in China, which are playing an increasing important role in tourism industry and bring a new market to the industry. In order to welcome...
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Mr. ZeWei Wu
Mr. YongFeng Xing
Mr. David Wu
Mr. David Cheng
Mr. Zhengyuan Zhu

Keynote: Reform of Scientific and Technological Innovation in Supply Side of Customized Travel

Incremental change of customized travel is obvious in this new era of consumption upgrade, how to connect the new needs of customized travel in a scientific way? YUNDIJIE.COM is adopting...
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Mr. Jarhead Gai

Panel: The New Dynamics of Hotel Distribution

The consolidation of OTA giants has centralized the distribution channels for hotels, which are not only investing heavily in direct bookings but are also looking for new marketing channels. So,...
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Ms. Xiaoyun Liang
Ingrid Yin 殷总
Ms. Ingrid Yin
Mr. Andrew Hughes
Mr. Daryl Lee
Mr. David He
Mr. Joseph Xia

Case Study: How sports stars to boost the tourism destinations via integrated marketing?

With years of experience in “sport + tourism”, Four Bat Sports has explored the brand new way to cooperate between sports and tourism destination. The plan describes in details how...
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Mr. Xuan Zhao

Press Conference – Hey!Belgium New OTA

Press Conference - Hey!Belgium New OTA
Press Contact:
Jeffrey Wouters
+86 186 2910 6104
jeffrey.wouters@heybelgium.be

Case Study: How do We Serve the Ski Tourists from China?

Introduction of snow sports industry of China. How do we serve the ski tourists from China? Analysis of snow sports development of China
Mr. Louis Liu

Panel: How Technological Innovations Are Transforming Business Travel

The business travel sector is undergoing rapid changes due to increasingly diversified online booking platforms, the booming sharing economy, the integration of business travel and leisure travel, and the diversified...
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Mr. Charlie Xu
Mr. Robert Oehrnberg
Mr. Giles Yang
Mr. Jonathan Kao
Ms. Huilian Duan

Panel: The Sports Tourism Business in China

Marathon tourism, ski tourism, spectator tourism and other sports tourism is a trendy topic in Chinese tourism industry. What is the difference on business model between traditional tourism and sports...
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Mr. Smite Lee
Mr. Lee Shea
Mr. JianHua Huang
Mr. Oliver Wang
Mr. Ralf Ostendorf
12:00 - 14:00

Lunch Break

Brazilian Cultural Performances

Come see a bit of Brazil’s rich culture at our booth. You may feel like joining in and dancing too. Taking place also at 2:00 and 3:30 pm.

Press Conference – Visit Malaysia 2020

Press Conference - Visit Malaysia 2020
Press Contact:
Danny Tan
T: +60 19 471 9123
E: dannytan@penangglobaltourism.com

Keynote: The Strategy of New Tourism: How to Grow Business in the Time of Great Changes

The year 2018 will be a crucial year for the breakthrough of new tourism. The upgrading of tourism consumption will come to a new stage, and all aspects of the...
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Mr. Bin Du

Keynote: Diversified Business Trip Mode Solutions

Business trip environment is complex in China, Small micro enterprises requiring standardized services, Foreign enterprises requiring English and Chinese bilingual services, Large and medium-sized enterprises requiring Customized services, Large-sized State-owned...
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Ms. Greece Guo

Keynote: Empowering travel managers through digital intelligence

Business travel is being redefined as the influence of millennials – the generation of tech savvy digital natives – continues to grow. Personalization, automation, and intelligence have become the key...
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Mr. Cypher Cao

Fado Music

Fado Music
Enjoy Portugal music with us on booth #400

Panel: How to offer full service in corporate travel?

With business travel rapidly changing, companies are demanding automated and extensible one-stop platforms and end-to-end service solutions. How are travel companies using this trend to better understand the travel patterns...
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Ms. Elaine
Ms. Lily Chen
Ms. Tina Tian
Mr. Cypher Cao

Keynote: OTM-The Innovated Business Model in the era of New Tourism

China’s tourism industry is entering an era of New Tourism. As a pioneer of New Tourism, Fliggy has been innovating continuously in recent years. In the field of transportation business,...
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Mr. Wells Zheng

How to Train and Make Standards for Professional Travel Planners

To make an introduction to the professional status, salary and job content of Professional Travel Planners. To explore the challenge for Professional Travel Planners’ training program.
Ms. Gemma Li

Keynote: The New Roles of the Travel Agencies in New Internet Era

The competition in Internet era has come to the second half. Travel agencies under the impact of the Internet are gradually forced to transform themselves. Haoqiao.com, with more than 10000...
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Mr. Fisk Yu

Keynote: Colourful Tunisia

Tunisia has rich tourism resources which cover the sea and desert, also with 3000 years of history culture.
Ms. Amandine Wu

Keynote: Expand your data strategy and uncover additional travel program value

Data is being generated all around us. While more information can help make more informed business decisions, the sheer volume can be overwhelming. In this session, we’ll simplify Big Data...
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Ms. Claire Ollivier

Keynote: Virtual Credit Card Payment Case Study

Why Expedia work with WEX on Virtual Credit Card Payment?
Mr. Daniel Yao

Panel: The Pro and Con of automation on service and user experience

With the development of technology and change of market trend, traditional corporate travel management now face various opportunities and challenges. Therefore, automation becomes one of the most assignable part. How...
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Mr. Jacob Hu
Ms. Judy Liu
Ms. Wye Yin Tan
Ms. Liu Yang
Ms. Sophie Liu

Caipirinha Tasting

Come savor Brazil’s most famous drink as you network with our stand partners.

Keynote: The Belt and Road Initiative – Powering the Business Travel Globalization

The Belt and Road initiative represents an unprecedented project led by China, which aims to reshape world trade at multiple levels. While it is creating new trade opportunities among over...
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Mr. Jun Chen

Panel: Powering the Business Travel Globalization

The Belt and Road initiative represents an unprecedented project led by China, which aims to reshape world trade at multiple levels. While it is creating new trade opportunities among over...
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Mr. Jun Chen
Ms. Tina Wu
Ms. Christine Liu

ITB China Sundowner

We invite you to spend some networking time with industry peers. This event is open to everyone.
ITB China Sundowner powered by Maritim

ITB China Cruise Night

By invitation only
Powered by
ITB China Cruise Night powered by Ctrip

European Night

European Night powered by ECTY
By invitation only

Keynote: Flexibility and constancy in the cultivation of tourism professional

Along with the permeation of the Internet, education is getting more and more open and decentralized, becoming a better platform for communication of information and idea. Tourism administration, as one...
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Mr. Yunlong Sun

Keynote: Straight A at the office, CEO in ivory tower

Although we are not able to study round the clock everyday like a robot, learning should be a lifelong pursuit of us in the era of AI. At office or...
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Mr. Mo Zhang

Panel: Career development and cultivation of cultural personality

Shaping the culture of an enterprise is vital to the building of its core competency. How do we coordinate a tourism enterprise’s culture with the development of the company and...
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Mr. Yunlong Sun
Mr. Navy Wang
Ms. Laurie Cheng
Ms. Li Han
Mr. Tao Jin

Panel: Distribution in the Hotel Industry

Moderated by: Christine Liu, Country Manager, China, STR Panelists: David He, VP, GM of China Business Department, DerbySoft Arnold Ge, Director of Key Account, JointWisdom Joep VAN MEERWIJK, Director of...
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Mr. Joep van Meerwijk
Mr. Arnold Ge
Ms. Carolyn Pan
Mr. Will Shao
Ms. Christine Liu
Mr. David He

Keynote: The Current And Future Of Tourism Education

This seminar explores the innovation in higher education, especially the significance of curriculum, professional orientation, teaching methods and learning environment for hospitality and tourism education.
Professor Cathy Hsu

Panel: The Current And Future Of Tourism Education

What kind of capabilities do junior, middle and senior tourism professionals need? What should students study in college? What advice does the industry have for educators? How does the industry...
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Dr. Tianyu Ying
Dr. James Mabey
Professor Cathy Hsu
Dr. Jason Song

“Forecasting Rooms” Training Workshop

HSMAI will provide an interactive training workshop based on the Rooms Forecasting Course and suitable for all hotel staff. This is part of HSMAI’s Certificate in Revenue Management (Hospitality) launched...
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Ms. Tracy Dong
Ms. Jackie Douglas

Brazilian Cultural Performances

Come see a bit of Brazil’s rich culture at our booth. You may feel like joining in and dancing too. Taking place also at 2:00 and 3:30 pm.

Caipirinha Tasting

Come savor Brazil’s most famous drink as you network with our stand partners.