Corporate and MICE Travel

Corporate and MICE Travel

China has become the largest travel expense consumer

  • China has the world’s fastest growing business travel market
  • The trading volume of the business travel management market in China reached around US$ 28 billion in 2017, an increase of 19.5% to the previous year
  • The volume of China’s business travel management market is predicted to exceed US$ 34 billion in 2018
  • Chinese businesses show very high demand for MICE services, shifting from simple conference management services to a diversified portfolio
  • MICE travel represents 42% of the entire tourism market in Mainland China, Hong Kong and Macao
  • MICE represents a total of 45% of all business travel expenses


Match made pre-scheduled business appointments exclusively with Chinese Corporate/MICE travel buyers
Showcase your key product message to ITB China attendees at our presentation hub
Effective sponsoring options to amplify your message at ITB China
Attend panels and workshops in the ITB China Conference with 120 speakers presenting the latest insights on the developments of the Chinese travel market


“2017 China Business Travel Survey (the Barometer) has revealed that 31 percent of Chinese companies expect travel budgets to rise over the next twelve months, and a strong indication of the opportunities Chinese organizations are recognizing both domestically but also in the global economy. More and more Chinese organizations highlighted the importance of business travel as a key driver of revenue for them and also reported having systems in place to measure the return on investment (ROI) of business travel. Companies that balance organizational goals with traveler experience concerns are the most likely to see a significant financial benefit. However how to balance new technologies with operational realities is enabling companies to reconsider their approaches to business travel and will be discussed at ITB China!”

Kevin Tan, VP & General Manager of CITS American Express Global Business Travel

“China is an enormous market for corporate travel and there is still great potential for growth. We are pleased to work with ITB China to host the Business Travel Day and forge a communication platform for our corporate clients and the industry to focus on topics with the highest priority. The high-profile and experienced speakers at ITB China will provide us with efficient communication on topics ranging from basic logic and user demands to the latest industry trends, and shed light on specific solutions. We look forward to the second edition of ITB China!”

Jonathan Kao, Managing Director Greater China at BCD Travel


Day 1
16 May 2019

Keynote: Current Trends of Development and Innovation in China’s MICE Market

With a focus on MICE and a goal of branding, standardizing and internationalizing ourselves, we are fully committed to diversifying the current market and service sectors. We wish to make...
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Maria Zheng

How China’s MICE Market is Progressing?

How the MICE suppliers leverage the trends and better product and service design to serve the customer needs?
Crystal Zhang
Tyler Tang
Jack Shi
Grace Liu
Justin Yang


Will share views about innovations of TMC Ecosystem,changes and trends of online booking tool,user behavior and new technology’s application such as AI,machine learning,..What we see as big challenges and opportunities.
Jiqin Fang

How Technological Innovations Are Transforming Business Travel

The business travel sector is undergoing rapid changes due to increasingly diversified online booking platforms, the booming sharing economy, the integration of business travel and leisure travel, and the diversified...
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Jian Gan
Sean Shao
Suhua Dong
Kelly Huang
Cypher Cao
Jonathan Kao

Contact our Europe Office

Mr. Christopher Marzahn
T: +49 (0)30 3038 2038

Contact our Chinese Office

Mrs. Gini Zheng
T: +86 20 29840735

Mr. Exel Fan
T: +86 21 80286044