Sponsoring Partner Airline

Your benefits as official ITB China Partner Airline

As appointed ITB China Partner Airline for our 850 hosted buyers you will have numerous benefits that guarantee a maximum exposure to all ITB China attendees. Please find more information on the benefit types we have included in the package. The Onsite Benefits relate to the venue and the show floor, the Online Benefits relate to all our media like website and social media channels where we not only promote ITB China but also our partners. Additionally we maintain a good relationship with the press in order to raise a lot of Press Awareness for the event and our partner.

Exclusive benefit

The Partner Airline sponsoring is an exclusive package that includes services reserved only for the premium partner packages. Your CEO or one of your senior executives may attend the ribbon cutting which marks the official opening of the exhibition on the first day as guest of honor. Furthermore we provide two VIP passes that allow the access to all official VIP events of ITB China 2018.


Onsite Benefits

Speaking slot

ITB China Conference is the leading think-tank of China’s travel industry and a knowledge transmitter that is highly visited by ITB China attendees. You will get a 25 minutes speaking slot in the Conference which gives you possibility to present your company and the newest trends and objectives.

Premium booth

The package also includes a 18sqm peninsula premium shell scheme booth in the ITB China exhibition hall. The booth enhances your sponsor participation as it gives you a chance to invite and welcome your customers.


The Partner Airline Branding includes the sponsor’s logo display on all printed official collaterals, catalogue and backdrops on-onsite. When the visitor enters the building he is in the entrance area where he finds the big sponsor wall and the conference program overview that include the sponsor’s logo prominently.

Full page advertisement

The ITB China catalogue is beeing handed out to all ITB China attendees and serves as exhibition guide with a lot of information. You will get a full page advertisement in the catalogue.

Online Benefits

Website & APP

Sponsor logo and Sponsor Profile

  • ITB China Website & APP Landing page
  • Dedicated partner Airline Banner



Sponsor-logo and Sponsor-mention

  • All ITB China Buyers Newsletters
  • All ITB China Trade Visitor Newsletters
  • All ITB China Exhibitor Newsletters

Social Media

Sponsor-logo and Sponsor-mention

  • WeChat
  • Facebook
  • Twitter
  • LinkedIn
  • Weibo



  • All ITB China E-Mail invitations
  • All Admission confirmation mails

Press Awareness

ITB China holds a strong partnership with media representatives. 100 Chinese and international press representatives visited ITB China 2017. We will publish an exclusive interview on chinatravelnews.com and traveldaily.cn (combined reach of 0.5 million chinese travel trade subscribers)

Press Release

We will announce the ITB China Partner Airline with a standalone press release to our global press database as soon as the agreement is signed.

Press Event

About 2-3 month before the show ITB China holds a press event in a 5 star location where we invite around 100 Chinese press representatives and some international media as well. The program includes speeches, networking lunch and dinner as well as a local activity such as a sightseeing tour.