China Welcome Tourism GmbH

China Welcome Tourism GmbH

Booth No. 999

"movoya is a brand for unique travel experiences born of a simple idea: making authentic travel in Europe accessible to Chinese travelers. Our offer is targeted at an emerging generation of sophisticated Chinese tourists looking for a new way to travel: in-depth and experience-based journeys with a focus on education.
movoya is the brand of China Welcome Tourism GmbH, a company founded and owned by a team of Chinese and German entrepreneurs. The main shareholders of movoya are alumni of China Europe International Business School, the #1 business school in China and a successful joint venture of the European Commission and the Shanghai Municipal Government.
movoya is positioned as a B2B provider of learning-travel concepts and distributes via financial institutions/ private wealth management companies, business schools, private schools and selected high-end online travel agencies.
The product portfolio includes 4 major product lines:
? FAMILY INSPIRATION; e.g. Art inspiration journey to Portugal and Spain.
? SUMMER CAMPS; e.g. Music Experience Summer Camp in Salzburg, Austria.
? PROFESSIONAL LEARNING; e.g. 'Hidden Champion & Family Business' study tours for executives to Germany.
? SPIRITUAL GROWTH; e.g. Culture, business & etiquette in England and Scotland.
We cooperate with incoming operators across Europe. By locally developing our hospitality staff (guides) in each destination we enter - often in close collaboration with local tourism boards (Chinese Guide Academy Concept)- we are abele allow access to incoming operators with limited experience with the Chinese market.
movoya is now connecting a new generation of Chinese travelers with the best of authentic European tourism."


Skalitzer Strasse 33
10999 Berlin





Product Groups

  • Cultural and Study Tours
  • Incoming Agencies