COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.

COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing.

COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, a sinologist and professor in international tourism management with more than 40 years of practical and academic experience in Chinese tourism.

COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands. To reach this goal, COTRI offers a broad range of customised services including consulting, market research, strategy development quantitative analysis and data, training and other services for a range of companies, public organisations and destinations.

To support its customers in the Chinese market, COTRI uses its vast databases, extensive scientific, cultural, and industry knowledge and experience as well as the close contacts and partnerships with most leading public and private sector tourism organisations in China and all over the world.

中国出境游研究所（英文简称COTRI），由王立基教授成立于2004年，作为一家总部位于德国汉堡、合作办公室位于中国北京的私立研究机构，COTRI提供专门针对中国出境旅游市场的研究、咨询与培训服务。COTRI已在全球各国拥有众多合作伙伴，共同向中国游客推广全球各国旅游市场。目前，COTRI的客户和合作伙伴来自于全球各类旅游相关机构及旅游服务供应商。自成立以来， COTRI始终致力于让世界各地大小型公司、组织机构和旅游目的地更了解中国出境旅游市场、提供更适合中国游客的产品与服务。此外，COTRI是世界旅游及旅行理事会WTTC的知识合作伙伴，也是亚太旅行协会PATA和欧洲旅游运营商协会ETOA的成员。同时和联合国世界旅游组织UNWTO、欧洲旅游委员会ETC、旅游大使认证CTA、国际贸易中心ITC及其他国际领先组织也有密切合作。