COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.
COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing.
COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, a sinologist and professor in international tourism management with more than 40 years of practical and academic experience in Chinese tourism.
COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands. To reach this goal, COTRI offers a broad range of customised services including consulting, market research, strategy development quantitative analysis and data, training and other services for a range of companies, public organisations and destinations.
To support its customers in the Chinese market, COTRI uses its vast databases, extensive scientific, cultural, and industry knowledge and experience as well as the close contacts and partnerships with most leading public and private sector tourism organisations in China and all over the world.
- Science and Research