The Croatian National Tourist Board (CNTB) is the national organization in charge of promoting Croatian tourism. Its mission includes planning and implementation of a common national strategy, design of national and international promotional activities, as well as raising the overall quality of the entire range of tourist services in the Republic of Croatia. The CNTB Head Office is situated in Zagreb, with 16 representative offices operating across 15 markets. An office in Shanghai (China) was newly opened and one in Seoul (South Korea) will be opening in 2019, bringing the total to 18.

克罗地亚凭借经典而优美的旅游文化资源，已然成为中国游客休闲观光的热点国家。克罗地亚国家旅游局是国家旅游组织，致力于推广克罗地亚的旅游业并提升其国际影响力。其职责是策划和实施推广策略和理念，进行国内外旅游方面的推广活动，以及提升克罗地亚旅游服务的质量。