CzechTourism

CzechTourism

Booth No. 111 / 211

Czech Tourist Authority - CzechTourism is an official tourism authority under the Ministry of Regional Development of the Czech Republic. It promotes the Czech Republic abroad and at home as an attractive tourist destination.

Partners of CzechTourism include representatives of regional institutions, representatives of tourist regions, destination managements, municipalities and the members of business community.

Activities of Czech Tourism are targeted to address the international public and professional community and inform about uniqueness of the Czech Republic. Its aim is to inspire tourists to visit in order to continuously increase the number of visitors. Besides international tourism CzechTourism also supports the development of domestic tourism.

CzechTourism has 19 representative offices in Asia, America and Europe systematically promoting Czech Republic in media and participating in the main travel fairs, exhibitions and other events. CzechTourism organizes press and fam trips for media representatives and tour operators. The partners are provided with the news about Czech Republic, the trends and analysis of tourism.

CzechTourism marketing strategy is to promote the Czech Republic as a Land of Stories, where every place has its own story to offer to the visitors and to let them experience their own unique story.

Czech Republic as so called picturesque heart of Europe has a lot to offer: its capital city of Prague, also called the Mother of Cities, 12 sights inscribed on the UNESCO list of cultural and natural heritage, spa towns and others. CzechTourism is also promoting winter and summer holiday destinations in the four Czech National parks as well as MICE products in the Czech Republic.

捷克旅游局是隶属捷克共和国地区发展部的官方机构。它旨在促进捷克成海内外具有吸引力的旅游目的国。

其业务合作伙伴包括地方机构代表,旅游区代表,目的地管理机构及各市区政府和商业社团成员单位。

捷克旅游局的业务活动主要针对国际公众和专业团体向他们介绍捷克的独特之处。意在吸引游客前来观光旅游以持续提高游客人次。除了国际旅游业务,捷克旅游局同样也支持国内旅游的发展。

捷克旅游局在亚洲、美洲和欧洲共设有19个代表处,系统性地通过各种媒体对捷克进行推介并参加主要的旅游行业会展、展览及其它各类活动。捷克旅游局针对媒体代表及旅游经营者组织新闻及家庭旅游。并向合作伙伴提供关于捷克共和国的新闻,旅游业的发展趋势及分析。

捷克旅游局的市场战略是将捷克作为一个满是故事之国进行推介,这里的每一片土地都能为游客讲述其独有的故事并为游客带来独一无二的个人体验。

风景如画的欧洲之心 -捷克,旅游选择相当丰富:如首都布拉格,其亦被称作“百城之母”,12座被列入联合国教科文组织文化和自然遗产名录的城镇;温泉镇等。捷克旅游局目前还在积极推广4个捷克国家公园的冬和夏度假胜地以及捷克的MICE旅游产品。

Address

Chengdu North Rd. 500
200003 Shanghai
China

Product Groups

  • Touristic Representations / Tourism Boards