ETOA – European Tourism Association

ETOA – European Tourism Association

Booth No. 111 / 211

ETOA – European tourism association is a leading trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses.

Our 850+ members deliver more than €12bn of business annually within Europe. They include tour operators – online and offline, and a wide range of intermediaries and wholesalers. The supply side is represented by destination management companies, accommodation and transport providers, attractions, technology companies, and other tourism and business service providers.

ETOA’s primary purpose is to promote a successful environment for European
tourism in the long term such that it remains a competitive and appealing destination. We work with policy-makers at EU, national and regional levels, as well as a broad spectrum of other stakeholders, including local residents and businesses. ETOA plays an active role in the commercial and regulatory context of digitisation and the online marketplace.

ETOA’s B2B events offer unparalleled networking and contracting platforms for
tourism professionals organising and selling European product in markets around the world. We run high-profile industry campaigns and provide B2B marketing and sponsorship opportunities. We also provide insight and advice through webinars, helplines and direct contact with the secretariat. Regular seminars and masterclasses examine different origin markets, product sectors and regulatory issues, and explore how industry and destinations may best respond.

Stacey Ling,
China Market Specialist

Jay Munro-Michell,
Head of Commercial Development

Ana Rodrigues
Marketing Assistant



86 Fetter Lane
EC4A 1EN London
United Kingdom





Product Groups

  • Organisations
  • Associations