In December 2016, Expedia China (www.expedia.cn Expedia亿客行) forged a marketing agreement with‘Discover the World’ to market Expedia's industry-leading travel network Travel Agent Affiliate Program (TAAP) to travel agents in China. TAAP China gives travel agents access to, and the ability to earn a marketing fee for, bookings made on Expedia's China site from Expedia's huge range of global hotel choices. Expedia displays the rates and availabilities of a huge number of hotels globally at great prices and offers a best-in-class interface for agents looking to earn a marketing fee when they book through TAAP on Expedia sites. Expedia TAAP has been running for fifteen years and originally launched in Europe and in the USA, where in 2016 Travel Weekly awarded its prestigious Silver Magellan Award to TAAP. Expedia TAAP now operates in more than 30 countries and has Asia Pacific presence in Australia, New Zealand, India, Thailand, Singapore, Malaysia, Indonesia and Taiwan. Thousands of Travel Agencies are registered users of TAAP in Asia, and the network has more than 50,000 active global travel agency partners globally.
Founded in 1998, Expedia is now the world’s largest online travel company with more than 282,000 partner hotels, 300 cooperative car rental companies, 400 global airline partners, and thousands of attractions and activities.Expedia TAAP ProgramExpedia Travel Agent Affiliate Program (TAAP) is a department responsible for cooperating with travel agencies. TAAP aims to provide travel agencies with all the tools they need and provide travelers with competitive and comprehensive products and prices. TAAP plans to work with travel agencies to provide incentives, promotions and technology to facilitate their business. TAAP is a global company that serves thousands of travel agencies around the world.Expedia TAAP Program was launched in Europe and North America and has been operating well for 15 years. With its outstanding performance in these regions, TAAP received the Magellan Award given by Travel Weekly in 2016. TAAP is now operating in more than 30 countries around the world, cooperating with more than 50,000 active travel agencies. In the Asia-Pacific region, thousands of travel agencies in Australia, New Zealand, India, Thailand, Singapore, Malaysia and Taiwan have joined TAAP. Building Expedia TAAP Program in the Expedia website for China Expedia TAAP Program was officially launched in China on December 6, 2016.The program makes a significant contribution to the marketing of Expedia’s global business and will play an important role especially in the Asia-Pacific growth strategy.Price is the core competitiveness of Expedia. He also said that in addition to the price advantage, controlled room rate, perfect follow-up services, and the systematic training of agents ensure that the Expedia TAAP Program always occupies the leading position in the arena of travel agency alliance booking platform.Expedia TAAP Program has huge global product inventories, strong competitive prices, first-class agent interface, and favorable agent marketing fee.DISCOVER THE WORLD is a leading global marketing organization for travel brands and rules more than 85 branches in 60 countries around the world. It boasts of outstanding sales performance and unparalleled success.Now DISCOVER THE WORLD CHINA is honored to be the general agent of the Expedia TAAP Program and it firmly believes that TAAP will be a new highlight in the Chinese tourism market. According to the relevant market survey, the number of outbound travelers in China will increase from 120 million in 2015 to 220 million in 2025. China will undoubtedly be the largest source of global outbound market. Expedia’s huge hotel room resources and strong price competitive advantage provide a more perfect supplier choice for Chinese travel agents.
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