On behalf of the German federal government, the GNTB has been working internationally to promote Germany as a travel destination for more than 60 years. It communicates the diverse appeal of the country to a worldwide market, thereby promoting a strong and attractive brand – 'Destination Germany'. #The GNTB plays an important role in the promotion of Germany as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimising the diverse marketing activities of partners in the German travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the GNTB relies on its close collaboration with the German travel industry, partners from commerce and trade associations.

德国国家旅游局，由德国联邦议院决议成立。六十余年间致力于“旅游胜地德国”这一品牌的宣传推广。通过联合德国旅游业合作伙伴，在全球范围内进行多元化的战略和市场开发，强化德国作为旅游目的地的正面形象。与此同时，德国国家旅游局还凭借着与德国旅游业，和商贸伙伴的密切合作，在新兴市场的营销推广中扮演着重要的角色。