Hamburg Tourismus GmbH (HHT) offers unparalleled service throughout the Hanseatic city. The mission of the company is reflected in the core statement: "Hamburg Tourismus - We bring life into the city!" This maxim represents HHT's corporate philosophy in condensed form: HHT promotes and strengthens the diversity, recognition and success of Hamburg's tourism offering - nationally and internationally. In doing so, HHT also helps to improve the quality of life in the city. The services offered by HHT are aimed at German and international visitors as well as residents of Hamburg, and further to service providers and organisers as well as to institutions and associations in the tourism industry field. Through its activities, HHT promotes the economic strength of retail, restaurant and hospitality businesses, cultural and sporting facilities and numerous services for private and business tourism.

作为宣传汉堡为旅游目的地的官方机构，汉堡旅游局（简称：HHT）是旅游界同仁值得信赖的伙伴。作为汉堡旅游专家，汉堡旅游局为感兴趣的游客提供全方位的旅游产品。通过举办各类宣传推广活动，不断提升这座德国魅力名城的认可度和知名度，同时打造更丰富的旅游产品，推动旅游业的持续发展，充分展示汉堡充满活力、精彩百变的生活方式和旅游体验。
2005年11月，汉堡旅游局成立了面向中国的旅游联盟，以扩大中国旅游市场业务的发展。联盟成员包括宝嘉尔(Bucherer)、汉堡城市购物管理组织(City Management)、汉堡国际机场(Hamburg Airport)、微缩景观世界(Miniatur Wunderland)、Scandlines航运公司(Scandlines)、什未林 (Schwerin)、沃尔夫斯堡汽车城(Autostadt Wolfsburg)等。该旅游联盟提供多种多样的配套产品及信息，致力于吸引更多的中国游客前来汉堡。