The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination.

As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure and multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and North America, not including its representatives in Asia.

约旦旅游局（JTB）正式成立于1998年3月，是一个独立运作的公私合营体，致力于运用多种市场战略推广宣传约旦旅游产品，使约旦旅游能在国际出境游市场上占据一席之位。该旅游局运用相关战略，向外界全方位真实展示约旦旅游，将约旦打造为一个汇聚文化、自然、宗教、探险、休闲以及会奖旅游的目的地。
约旦旅游局筹划并推出了一套在国际市场上推广约旦旅游产品的综合方案。该方案具体包括积极参与商品交易会、贸易研讨会以及路演推介会，开展考察体验游、媒体体验旅行，印发宣传册，运用多媒体渠道，操作媒体公关等。为实现其目标，约旦旅游局充分整合其设于欧洲北美及亚洲所有办事处的力量进行旅游推广。