Madeira Islands

Madeira Islands

Booth No. 311

The portuguese subtropical archipelago of Madeira is located in the Atlantic Ocean just 90 minutes flight from the portuguese capital Lisbon. This archipelago is formed by eight islands, but only the two largest (Madeira and Porto Santo) are inhabited and can be accessed via the Madeira International Airport and Porto Santo International Airport.Among other unique features, like the UNESCO’s protected Laurisilva Forest, the Levadas irrigation channels, Madeira is also home to the world’s famous football player, Cristiano Ronaldo, who has a dedicated Museum in the islands’ capital Funchal. Our company, the Madeira Promotion Bureau, is a non profit organization, founded in August 2004 by the Madeira Tourism Board and the Chamber of Commerce and Industry of Funchal, with the objective of promoting the Madeira Islands as a Tourism Destination. Our field of action includes, among others: Developing a strategic plan for promoting the Madeira Islands and running the yearly marketing and action plan; Running advertising campaigns in assorted communication channels; Acquiring and negotiating new routes with airlines; Supporting promotional activities and projects from tour operators and other private entities; Supporting the organization of events, congresses and incentives; Arranging and setting up press trips and fam-trips; Attending tourism trade fairs and other tourism related shows and events. Our objective for attending ITB China is to get in contact with Tour Operators, Airline Companies, and other tourism related companies and organizations, with whom we can run joint promotional activities, and develop new touristic flows to the Madeira Islands.

马德拉群岛的葡萄牙热带群岛位于大西洋,从葡萄牙首都里斯本的航班只需90分钟。这个群岛由八个岛屿组成,但只有两个最大的(马德拉和波尔图)是有人岛,可以通过马德拉国际机场和波尔图国际机场到达。除了其它独有的特色,如联合国教科文组织保护的月桂树森林,Levadas灌溉渠道,马德拉也是世界上最著名的足球运动员,克里斯蒂亚诺·罗纳尔多的家乡。在岛的首都丰沙尔有一个他的专门的博物馆。我们公司,马德拉促进局,是一个非营利组织,由马德拉旅游局和丰沙尔工商联合会成立于2004年8月,我们的目的是推广马德拉岛成为一个旅游胜地。我们的行动包括:发展促进马德拉群岛战略计划和运行年度营销战略计划;在不同的沟通渠道开展广告宣传活动;与航空公司达成和商谈新的路线;支持旅行社和其它私人团体的推广活动和项目;支持组织活动,大会和奖励;安排和建立新闻旅行活动和考察团之旅;参加旅游交易会和其他旅游相关的节目和活动。我们参加中国ITB的目标是与旅行社、航空公以及其他旅游相关企业和组织取得联系,这样我们可以与他们共同进行推广活动,为马德拉群岛开发新的旅游人群。

Address

Rua dos Aranhas, 24-26
9000-044 Funchal
Portugal

Product Groups

  • Associations
  • Convention and Visitor Bureaus