The National Tourism Organization of Montenegro (NTO Montenegro) is responsible for marketing tourism at home and abroad as well as developing the Montenegro product, both as a brand and destination. NTO Montenegro sees itself as an ambassador to the country. It aims to inspire citizens and visitors by promoting the beauty and culture of Montenegro.

黑山国家旅游局（NTO Montenegro）负责在国内外作黑山旅游的营销，同时对黑山产品的品牌和销售作推介。协会把自己当作黑山的国家大使，旨在通过推广黑山的美丽自然和文化来激发国民和游客的兴趣。