Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.

Membership + Trade
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

Adventure 360 – Business Services + Events
Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.

探险旅游行业协会（ATTA）成立于1990年，如今已被公认为全球探险旅游行业的重要领导者与合作伙伴。
 
会员+贸易
会员+贸易的组织形式旨在成为行业的一股力量，旨在推动思想领导力，行业推广以及在全球范围内建立协作网络以创造贸易和健康的商业机会。它目前在全球100个国家/地区为1,000多名会员提供服务。会员由旅行社，旅游局，专业代理商和住宿供应商组成，他们共享着探险旅游行业的可持续发展机会。
 
探险360  - 商业服务+活动
通过其不断发展的业务服务部门，ATTA在全球范围内提供战略解决方案组合和丰富的活动生态系统。这些活动包括AdventureNEXT，侧重于区域推广和伙伴关系; AdventureELEVATE是一个北美的教育会议;以及探险旅行全球会议，探险旅游世界峰会。凭借在行业研究，活动，教育，媒体和推广方面的专业知识，ATTA业务服务部门能够为众多垂直业务领域的广泛合作伙伴提供有价值的解决方案。