Tourism Ireland

Tourism Ireland

Booth No. 200/201

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We operate under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Transport, Tourism and Sport in Ireland. We work closely with the two tourist boards on the island, Fáilte Ireland and Tourism NI, and with our partners in the tourism industry at home and abroad in delivering on our remit. Tourism Ireland’s up to 150 staff create world-class marketing programmes in 23 markets across the world as well as centrally in Dublin and Coleraine.

Tourism is one of our most important sectors, delivering revenue of almost €8.5bn to the economies on the island. In 2016, we welcomed 10.3 million overseas visitors, who spent €5.3/£4.3 billion while here. In addition, Irish air and sea carriers earned an estimated €1.5 billion in fares from overseas visitors in 2016.

All of this helped to sustain 286,300 vital jobs in communities across the island in 2016, helping to make Tourism one of the island’s largest indigenous industries. Tourism now accounts for over 10% of all Irish jobs.

Tourism Ireland is a Company Limited by Guarantee without a Share Capital, Registered in No.336370, Bishop’s Square, Redmond’s Hill, Dublin.

爱尔兰旅游局根据1998年4月签订的《贝尔法斯特协议》(Belfast Agreement of Good Friday)框架成立,旨在促进整个爱尔兰岛旅游业的发展。
我们在重要的客源市场雇用了160名员工,例如英国、美国、加拿大、法国、德国、荷兰、丹麦、比利时、意大利、西班牙、奥地利、瑞士和澳大利亚。我们还在爱尔兰岛、科尔雷恩和都柏林设立办事处,且业务范围现已扩大,涵盖了许多新兴的旅游市场,例如日本、南非、新西兰、中国、印度、波兰、亚洲及中东地区 — 不仅积极实施有的放矢的营销计划,还与旅游贸易协会、网络运营商、媒体、电信运营商及爱尔兰行业合作伙伴开展密切的合作。


603 Lido Office Tower
100020 Beijing





Product Groups

  • Tourism Boards
  • Touristic Representations