Salzburg City is the capital city of the Austrian province of the same name and has a population of 152,083. There are some 4500 cultural events annually, with artistic highlights provided by numerous festivals .Each year the city tallies some 7 million visitors. Salzburg is one of Austria’s top-two tourism destinations, second only to capital city Vienna. The city in which W.A. Mozart was born has been a proud member of the UNESCO World Cultural Heritage List since 1997.
Tourismus Salzburg GmbH is a non-profit organisation that fulfils the role of the City Tourist Office of Salzburg. We work with the travel trade in all sectors to create innovative products. Our goal in China is to represent the local travel industry in the Chinese outbound market and to attract more Chinese travellers to Salzburg.
- Touristic Representations / Tourism Boards