The Verband Internet Reisevertrieb (VIR) represents the German digital travel industry, accounting for 61% of German leisure travel with at least one overnight stay.
A large number of the most important industry players have joined us as members and are organized into the following clusters: OTA (online travel agencies), supplier & tour operators, service & travel technology providers as well as start-ups. In total they sum up to more than 90 companies.
Within the travel industry we push forward new developments and raise awareness in the travel industry for important topics such as innovations or data quality. We observe the market, media coverage and legal developments in tourism and e-commerce. Furthermore, we support young academics as well as new businesses to push the development of the industry.

The Verband Internet Reisevertrieb is the interest group of the
German digital tourism industry and represents the industry in public.
Not only are we a contact point for the industry, but also for
consumer, media and politics. A large number of the most important industry players have joined us
as members. They are split into so called clusters: OTA (online travel
agencies), supplier & tour operators, service & travel technology providers
as well as start-ups. In total they sum up to more than 70 companies.