Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue.

加州旅游局是一个与加利福尼亚州的旅游行业共同协作，以保持加州作为首要旅游目的地地位为己任，设计和执行各项营销计划的非盈利组织。在2017年，加州旅游局支持了1,100,000个工作机会，创造了109亿美元的税收。