The activity of the Zagreb Tourist Board is mainly focused on the promotion of Zagreb as a tourist destination through publishing activity, participation in trade fairs, advertising in the home and foreign press as well as by organizing a variety of cultural events.

萨萨格勒布旅游局的主要作用是通过出版活动、参加交易会、做广告，以及组织各种文化事宜，把萨格勒布提升为旅游目的地城市。