Case Study: How does Switzerland Develop Sports Tourism Business in China?
Active Sports tourism: that’s the fundament of the Swiss tourism industry, that’s how it all started in Switzerland, more than 150 years ago.
With it’s natural setting – 60% of the national territory being occupied by the highest areas of the Alps – Switzerland has been explored by hikers, and mountaineers since the early 19th century, followed by the winter sports fans. In 150 years of tourism history, Switzerland has developed and refined its sports facilities, for the foreign guests, but very strongly as well as for the locals.
The Swiss outdoor sports product, summarized in one line, stands for a a local cultural deep dive, in a stunning nature experience, and supported by a refined infrastructure, that perfectly serves the locals as our guests from all over the world.