Panel Discussion: MICE Industry in Transformation

12 May 2017
11:40 - 12:20
General Manager - Umice
Vice President- Customer Loyalty & Revenue Generation, Greater China - Wyndham Hotel Group
Founder - Youli Hotel GSA
COO - Shouqi Car Rental
Founder & Chief Editor - China BT MICE

Panel Discussion: MICE Industry in Transformation

Traditional MICE industry is facing dramatic transformation: the Internet and other innovative technologies are enabling more transparent purchasing, marketing and operation in the MICE industry; demands from governments and state-owned enterprises are declining; buyers have more diversified needs and tend to purchase directly from vendors; traditional MICE enterprises are shifting from “exhibition” to “integrated marketing”; and the competition and integration with new-generation tech companies will accelerate.

 

Panelists:

Jinliang Tao, General Manager, Umice (Shanghai Branch)

Kitty Huang, Vice President – Customer Loyalty & Revenue Generation, Greater China, Wyndham Hotel Group 

Dong Wei, COO, Shouqi Car Rental 

Lei Li, Founder, Youli Hotel GSA

 

Moderated by:

Lenny Jia, Founder & Chief Editor, China BT MICE