Panel Discussion: MICE Industry in Transformation
Traditional MICE industry is facing dramatic transformation: the Internet and other innovative technologies are enabling more transparent purchasing, marketing and operation in the MICE industry; demands from governments and state-owned enterprises are declining; buyers have more diversified needs and tend to purchase directly from vendors; traditional MICE enterprises are shifting from “exhibition” to “integrated marketing”; and the competition and integration with new-generation tech companies will accelerate.
Jinliang Tao, General Manager, Umice (Shanghai Branch)
Kitty Huang, Vice President – Customer Loyalty & Revenue Generation, Greater China, Wyndham Hotel Group
Dong Wei, COO, Shouqi Car Rental
Lei Li, Founder, Youli Hotel GSA
Lenny Jia, Founder & Chief Editor, China BT MICE