Blogger Workshop

11 May 2017
15:30 - 17:00
CEO - UpThink

Blogger Workshop

Presentation Hub

ITB China provides the platform to connect the destination management organizations like tourism bureaus, associations and hotels with Chinese bloggers and travel key opinion leaders. We will support the respective parties to learn more about comunication and collaborative opportunities between each other, to help destination management organizations gain know-how about the Chinese travelers, and how to use the influence of bloggers / KOLs to develop China market at its AGE of SHARING.


15:30-15:50      Keynote: How Technology Is Going To Reshape Travel ?
Speaker: Matt Gibson, President of the Professional Travel Bloggers Association (PTBA)

15:50-16:10      Keynote: How to Woo the right audience to your destination – a wellness/ wilderness travel blogger ‘a story
Speaker: Maggie Wu, “Travel V-logger”+ “Life Coach” +“Motivational Speaker”

16:10-16:50     Panel Discussion: For the age of sharing in China, how to market a travel destination innovatively under the influence of blogger and new media?Moderator:Charly, Producer of travel video program “The Great Travelogue”, Famous Chinese blogger at Sina Weibo