EU World Bridge Tourism Workshop
In July 2016, at the opening of the EU-China summit, Mr Jean-Claude Juncker, President of the European Commission and Mr Li Keqiang, Premier of the State Council of the People’s Republic of China, announced the designation of 2018 as the EU-China Tourism Year.
The World Bridge Tourism is the curtain raiser for this major initiative. The project is funded by the European Union and aims at enhancing the understanding of the needs of Chinese visitors within the European tourism community, while incentivising increased visitation from the People’s Republic of China to the European Union. As part of this project, a conference and a B2B workshop between tourism-related EU companies and Chinese operators are held in conjunction with ITB China in Shanghai on the 9th & 10th May 2017.
Throughout 2018, an unprecedented level of attention will be paid to the growing importance of China as an origin market, and the changing preferences and behaviour patterns of Chinese visitors. Series of events and campaigns will seek to increase the tourism flows between China and Europe, enhance the people to people dialogue, and strengthen the cooperation between the Chinese and EU authorities in the field of tourism.