Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness

10 May 2017
15:40 - 16:30
Senior Vice President of Marketing - Genting Cruise Lines
Marketing Project Manager - European Travel Commission
General Manager Greater China - Finnair
Executive Vice President - Finpro
Founder & CEO - Yearth Group
Vice President, Sales & Marketing - Asia Maritim Hotels

Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness

Moderated by:

Joseph Xia, Founder & CEO, Yearth Group

Chinese outbound travelers are using multiple channels to access information and services and they tend to choose personalized and customized travel instead of traditional group tours. Destinations and travel suppliers are also turning from traditional marketing methods to interactive marketing methods characterized by multi-channels, multi-devices and multi-media.

Panelists:

Huilian Duan, Vice President of Sales & Marketing Asia, Maritim Hotels 

Robert Öhrnberg, General Manager Greater China, Finnair

Paavo Virkkunen, Executive Vice President, Finpro 

Frantisek Reismuller, Marketing Project Manager, European Travel Commission

Christine Li, SVP, Marketing, Genting Cruise Lines