Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness
Joseph Xia, Founder & CEO, Yearth Group
Chinese outbound travelers are using multiple channels to access information and services and they tend to choose personalized and customized travel instead of traditional group tours. Destinations and travel suppliers are also turning from traditional marketing methods to interactive marketing methods characterized by multi-channels, multi-devices and multi-media.
Huilian Duan, Vice President of Sales & Marketing Asia, Maritim Hotels
Robert Öhrnberg, General Manager Greater China, Finnair
Paavo Virkkunen, Executive Vice President, Finpro
Frantisek Reismuller, Marketing Project Manager, European Travel Commission
Christine Li, SVP, Marketing, Genting Cruise Lines