Keynote: How Will Europe’s Tourism Industry Benefit from China’s Outbound Travel?

10 May 2017
10:40 - 11:00
Executive Director - European Travel Commission

Keynote: How Will Europe’s Tourism Industry Benefit from China’s Outbound Travel?

More than 10 million Chinese tourists visited Europe in 2016. The number will increase by more than 9.3% annually in the next five years. Europe has become ITB China’s Official Partner Destination. This will certainly contribute to the forthcoming EU-China Tourism Year in 2018.