Keynote: Leveraging New Technology and New Media in Integrated Destination Marketing
Los Angeles is a trend-setting global metropolis with an extraordinary history and a rich cultural heritage. It’s known as the Entertainment Capital of the World and is home to renowned museums and awards along with 120 kilometers of sunny coastline. Discover Los Angeles is the official marketing and sales organization for Los Angeles. Kate Chang, Regional Director of China Office will illustrate several case studies on how Los Angeles has been marketed in China by leveraging new technologies and social media through its brand marketing and sales efforts.