Keynote: How the Concept of “the Cruise Ship is the Destination” Helps Expand the Cruise Market
As China’s outbound tourism continues to flourish, China’s cruise market also experienced phenomenal growth in the past year. Top global travel brand Princess Cruises is dedicated to delivering superior cruise experience. With consumers becoming more acquainted with cruise holidays and the cruise market is increasingly mature, cruise products have become more and more segmented and theme-based. Princess Cruises is spearheading its concept of “the cruise ship is the destination”, as well as explores “Cruise+” strategy to present ultimate cruising experiences in various dimensions and depth in order to promote luxury cruise to Chinese travelers.