Panel Discussion: How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands?
How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands?
Various marketing tools such as mobile devices, social media, big data, artificial intelligence, visual reality and augmented reality are emerging. How can travel businesses make use of these digital tools to better understand and satisfy travelers’ increasingly diversified and personalized demands so as to improve travel experience?
Steven Pang, Managing Director, Greater China, Skyscanner
Richard Bai, Vice President, eLong
Ning Ma, General Manager of Marketing Department, Yangtze River Airlines
Qianyuan Yin, General Manager, Zhejiang New Century Manju Hotel Management
Joseph Wang, Chief Commercial Officer, TravelDaily