Keynote: Winning Marketing Strategy Toward New Mobile Consumers
As consumption levels up in China, travel has become a spending area that capture consumers’ attention. As the market grows and consumption interest heightens in the mobile era, it has become much harder to gauge the preferences and consumption pathways of both outbound and domestic travelers in China over the Internet ecosystem. It is a critical for all advertises in the travel sector to better understand the preferences of the target audience and communicate with them through effective means and platforms. Tencent, intended on building a connected world, is discerning the behaviors of outbound and domestic travelers, using cloud-based data capabilities and its rich product system, so as to compare the behavioral characteristics of outbound and domestic travelers and identify marketing concerns, and then advise marketers on building a one-stop integrated solution system encompassing user management, brand awareness, consumer conversion, online traffic and offline stores, based on its insight on consumer behavior.