Exhibitor Press Conference: Welcome Chinese focus on Italy
Welcome Chinese Standard Certification, is the certified travel Service Standards recognized by CTA. Select Holding has the exclusive right to issue the certification all over the world. The aim of the certifcation is to upgrade the services dedicated to Chinese travellers, working in cooperation with China Tourism Academy (CTA), China’s main governmental reasearch and promotional institute, part of the China National Tourism Authority (CNTA). Welcome Chinese certificates members have the opportunity to cooperate in partnership with CTA gaining a governmental recognition. Thanks to the partnership with state owned companies such as China Central Television (CCTV), China Union Pay the members will have also an added value for their promotional activities that includes chinese social media plan. Welcome Chinese staff can provide assistance and support to the international travel industries. During the last years Italian Tourism Industry made a great effort to oversee Chinese Tourism Market, showing a great interest in Welcome Chinese Certification attainment and its standards.