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Keynote: The “3C Strategy”: Consumer, Content and Commercialization Would be Growth Engine of New Tourism
The tourism industry is entering a new era of challenges. Business growth has become a common challenge of the whole industry, “good content + great... Read More
Keynote: How to fully utilize technology platform to enhance the value of hotel resources
Hotel facilities mainly include guest rooms, restaurants, as well as conference rooms, gyms, swimming pools and other supporting facilities. Utilizing technology platforms can improve product... Read More
Keynote: Meeting Diversified Needs: How Big Data Drives Growth in A New Era for Tourism
Focused on emerging tourism trends, we analysis the ever changing preferences of international leisure travelers, business travelers, and other groups of travelers over the past... Read More
How smart robots facilitate pre-trip consumption
Application of dialogue robot in pre travel air tickets, accommodation tickets, local traffic booking and other (prepaid) payment scenarios
Keynote: The digitization of B2B marketing in travel
Digital tools, especially WeChat, are increasingly used in reaching and engaging travel trade partners in China. In this presentation, we’ll describe the development of this... Read More
Keynote: How overseas tourism boards get localized in China
We could meet and stimulate the demands of travelers by disseminating the tourist destination of multiple dimensions, with the insights of outbound passengers research, the... Read More
Keynote: How to promote Xi’an’s culture and tourism by new media
As an ancient capital, Xi’an is famous for its rich historical and cultural resources. In recent years, under the guidance of the Xi’an Municipal Party... Read More