Dr. Vera Shanshan Lin

Associate Professor Department of Tourism and Hotel Management, School of Management - Zhejiang University

Dr. Vera Shanshan Lin

Associate Professor Department of Tourism and Hotel Management, School of Management - Zhejiang University

Biography

Dr Shanshan Lin is an Associate Professor at School of Management, Zhejiang University. Her major research interests are tourism economics and Chinese tourists behavior, with a special focus on tourism demand modelling and forecasting. Her research has been published in top tourism and forecasting journals such as Annals of Tourism Research, Tourism Management and Journal of Travel Research and International Journal of Forecasting. She is currently the Associate Editor of Annals of Tourism Research and editorial board members of Tourism Economics, Asia Pacific Journal of Tourism Research, Journal of Destination Marketing & Management, and Tourism Management Perspectives. She is the principal investigator for several international, national and regional research projects with the focus of research objectives on tourism demand modeling and forecasting. She has been involved in a number of research/consultation projects related to tourism forecasting and tourist satisfaction index, including Pacific Asia Travel Association (PATA), Tourism Commission, Commerce and Economic Development Bureau, Hong Kong Tourism Board, Ocean Park (Hong Kong), Hong Kong Disneyland and Shanghai Disneyland.