Lisa Xu

Ms. Zheng Xu has nearly 30 years of experience and expertise in the tourism and MICE industry. She has accumulated strong practical experience in international conference operation, event creative planning, project bidding, marketing, team building, etc. In 2013, She set up a new company named “East Star Event Management”. After several years , East Star won the ability to offer an integrated marketing service with nearly 80 employees and annual revenue of over 100 million. It has gained good reputation and recognition in the industry and market. In November 2019, the company joined INCON, a global conference organizer and association, and was approved as a member of IAPCO International Professional Conference Organization in April 2020. Ms.Zheng Xu personally serves as the International Board Director of SITE.