Mr. Joseph Xia

Founder & CEO - Yearth Group

Mr. Joseph Xia

Founder & CEO - Yearth Group

Biography

夏轶先生是 Yearth Group 创始人兼 CEO。夏轶先生于 2017 年创建 Yearth Group ,旨在打造新一代的酒店联盟体系。通过科技的运用以及资源的整合,提高单体酒店及中小酒店集团的市场竞争力。通过 Yearth 打造的会员管理以及数字营销平台,单体酒店可通过联盟的中央渠道提高直客量,同时保持自身的特点。

夏轶先生在酒店及民航业有着丰富的经验,2000 年加入中国国际航空公司,分别从事机场商务、销售、收益管理等方面的工作。2006 年夏轶先生加入锦江之星旅馆有限公司历任收益管理经理、市场销售副总监,除负责酒店收益管理的工作外,还分管呼叫中心、常旅客计划、销售等工作。2010 年 11 月加入上海锦江国际电子商务有限公司,任副总裁,负责市场营销、产品设计,BI 及大数据。

夏轶先生于 2000 年毕业于中国民航大学管理学院,获得管理学学士学位,并在复旦大学管理学院获得工商管理硕士学位(MBA)。夏轶先生同时担任复旦大学旅游学系校外兼职导师。

Mr. Joseph Xia is founder & CEO of Yearth Group. Mr. Joseph Xia co-founded Yearth in 2017. Yearth is the next-generation hospitality alliance that empowers independent hotels and small chains through technology and shared resources. By leveraging its loyalty program and digital marketing platform, Yearth can help alliance partner hotels increase direct bookings through a centralized channel, meanwhile allowing each hotel to retain its distinctive characteristics.

Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as revenue management manager and deputy director of sales & marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc. Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as vice president in Nov., 2010. He was in charge of sales & marketing, internet product, BI and Big Data.

Mr. Joseph Xia holds a bachelor’s degree from Civil Aviation University of China and an MBA degree from Fudan University School of Management. Mr. Joseph Xia is also a visiting lecturer of Travel & Tourism Department at Fudan University.

All session by Mr. Joseph Xia