Mrs. Kate Chang

Regional Director of China Office - Los Angeles Tourism & Convention Board

Mrs. Kate Chang

Regional Director of China Office - Los Angeles Tourism & Convention Board

Biography

 

常红女士现任洛杉矶会议及旅游局中国首席代表,她于 2013 年 10 月加入洛杉矶会议及旅游局,负责在中国的所有事务,透过北京办事处全力协助旅游局实现促进中国休闲及会展游客到访,提升中国市场利润份额的商业目标。

常红女士负责中国市场的开拓及战略计划的实施,同时开展针对业界和消费者的各类培训和专项推广活动,行业及市场宣传项目,此外,她还负责追踪、评估并报告洛杉矶旅游局在中国的市场营销活动的投资回报情况,同时为洛杉矶到访中国的各类商务活动提供相应的帮助与协调。

具有多年旅游行业经验的常红女士毕业于北京第二外国语学院的旅游与酒店管理专业,曾先后供职于公共和私人机构,对中国出入境和境内旅游市场有着深刻的见解。

2005 年,常红女士被亚太旅游协会 (PATA) 聘为大中华区主任。任职期间,她成功建立起 PATA 中国办事处,并积极拓展国内外行业关系,使 PATA 在中国的会员网络不断壮大, 与中国各级旅游政府和机构、企业的合作关系得到巩固与加强。她还大力推动 PATA 的重大活动相继在中国举行,为 PATA 加强与中国业界的交流合作、巩固与中国各级旅游机构的伙伴关系发挥了重要的积极作用。

 

Ms. Kate Chang now serves as regional director, China Office of Los Angeles Tourism & Convention Board. She joined the Los Angeles Tourism & Convention Board in November 2013. Based in Beijing, she is responsible for LA Tourism’s interests in China, through its Beijing offices for helping to achieve its business objectives – to drive leisure and MICE visitation and revenue from China to Los Angeles.

In addition to developing and implementing strategic plans for the China market, running educations and workshops, conducting both industry and consumer marketing campaigns, Ms. Kate Chang is responsible for tracking, evaluating and reporting on the return on investment (ROI) of LA Tourism’s program activities in China, and for facilitating and coordinating trade missions from Los Angeles.

Graduating from Tourism & Hospitality Management School, Beijing International Studies University, Ms. Kate Chang has many years of experience in travel and tourism. She has held senior positions in the public and private sectors, and has in-depth knowledge of China’s inbound, domestic and outbound tourism industries.

All session by Mrs. Kate Chang