Ms. Kirsty Burkill

Head of Marketing - Asia, Merlin Entertainments

Ms. Kirsty Burkill

Head of Marketing - Asia, Merlin Entertainments

Biography

Kirsty Burkill joined Merlin Entertainments in 2013 and currently is Head of Marketing for Asia –  overseeing Merlin’s attractions in China, Hong Kong, Japan, Thailand and Singapore. During her 5 years in Merlin Entertainments, Kirsty has also led Merlin’s CRM rollout initiative globally, including UK, Germany and North America and also drove the growth of Merlin’s loyalty programme – the Merlin Annual Pass.

Previous experience includes the Walt Disney Company and digital marketing agencies – including consultant work, with a focus on marketing for multinational companies in the retail sector.  Kirsty graduated with a First Class honours degree from Northumbria University and was awarded the Dean’s List Award for Academic Excellence.