Mr. Nicola Farronato is founder and CEO of B-sm@rk, an Italian-Irish startup company developing services and technology based on emotional marketing for travel and online commerce. He graduated at Ca’ Foscari University in Venice and then spent more than 10 years in international business development for Italian companies in jewelry, furniture and sport goods sectors. Since 2011 he is based in Ireland where he started-up a high potential tech company, B-sm@rk. In the last few years，Mr. Nicola Farronato and his team have been recognized in Europe, US and China for their ideas and developments in the emotional marketing, developed 2 patents and have raised more than 1 million Euros.