Dr. Tianyu Ying is head of the Department of Tourism and Hotel Management at Zhejiang University. Between 2011 and 2015, Dr. Ying taught at the Business School, University of Otago, New Zealand. With his wide range of research interests mainly in tourist behavior, destination marketing, and sustainable tourism development, Dr. Ying has published in internationally recognized journals like Tourism Management, Journal of Travel Research, and Journal of Sustainable Tourism. Over the past 10 years, Dr. Ying has conducted research and consulting projects for government agencies, research institutes, and the tourism industry in the USA, New Zealand, China, The Netherlands, and Argentina. Currently, he is leading two projects that are respectively funded by the China national social science foundation and the Ministry of Science and Technology of China.