ITB China hosts a series of Buyer Meetups to connect the organizer, outbound destinations, and top buyers from key markets across China through face-to-face exchange and collaboration. Since 2024, six successful events have taken place in Chengdu, Xi’an, Guangzhou, Shenzhen, Hangzhou, and Shanghai. The upcoming Hong Kong edition on December 2, 2025, will not only be the seventh in the series but also the first Buyer Meet-up for ITB China 2026, focusing on the latest trends and needs of Hong Kong’s outbound travel market. Looking ahead, ITB China will continue to explore niche travel sectors with themed Buyer Meetups on luxury, gastronomy, study tours, and more. Please stay tuned.