Why exhibit at ITB China

about itb china

ITB China is the leading B2B-exclusive trade show focused on the Chinese travel market. ITB China in Shanghai brings together hand-selected high profile buyers from Greater China with industry professionals from all over the world. The exhibition provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities for its participants. The ITB China Conference will take place coinciding with the travel fair, enabling knowledge transfer and updates on current trends throughout the three-day event.

 

 

LEADING TRADE EVENT

  • B2B exclusive
  • Outbound focus
  • All-in-one show

MATCHMAKING

  • Prescheduled appointments
  • Precise business matching
  • Customizable meeting schedule

HIGH-PROFILE BUYERS

  • Hosted buyer program
  • Leading travel agencies
  • Decision makers
  • Covering entire trade spectrum

NETWORKING

  • Opening dinner
  • Aftershow sundowner
  • Sponsor events

INSIGHTS AND TRENDS

  • ITB China Conference
  • Top Level Speakers & Experts
  • Travel Trends Report
  • Product Presentations

WHO WILL YOU MEET

Hand selected top-level buyers from leading Chinese and international travel companies, covering the whole travel trade spectrum.

BUYER COMPANY TYPES

BUYER JOB TITLES

INTERESTED TRAVEL THEMES

INTERESTED PRODUCTS

WHAT BUYERS SAY

This year’s show was great, with huge traffic. I saw many global destinations joined by their local travel companies and agencies showcasing their products. Additionally, there was a significant increase in the number of Chinese buyers. I look forward to seeing ITB China continue to improve and foster even more synergistic cooperation between overseas suppliers and their Chinese partners.

Zhang Nan, Managing Director of China Comfort Travel

In the first half of 2024, we observed significant growth in the outbound travel market. Both the number of groups and the scale of business have increased, with demand far exceeding that of last year. I attend ITB China every year, and the resources offered by destinations this year align closely with our needs. Additionally, products from niche destinations have proven very helpful to us.

Yan Zheng, Vice President of Grand China MICE and General Manager of its Shanghai branch

This year’s exhibition has built on last year’s success and has become a major event for the tourism industry in the Asia Pacific region. It has become an important platform for promoting international tourism exchanges and cooperation. The organisation of the exhibition is highly professional and efficient, and the exhibition content is diverse and rich. Undoubtedly, it is an annual knowledge feast and a convergence point for business opportunities in the industry, with a far-reaching impact on the development of the tourism industry in China and even globally.

Tyrion Tong, Vice President of Fliggy

 

 

ITB CHINA TRACK RECORD OF SUCCESS

Exhibitors

95% achieved their business goals
98% would recommend ITB China
83% generated additional business

Buyers

84% formed new partnerships
72% found more impactful tourism products
67% stayed current with industry trends

Attendees

93% reported a positive impression
97% would recommend ITB China
95% plan to attend the next edition

 

 

who our exhibitors are

Our exhibitors are tourism businesses coming from all over the world and covering the entire range of touristic products and services along the touristic value chain.

  • NTOs/associations
  • Hotels/accommodation/bed banks
  • Transportation/carriers
  • Business travel/MICE
  • DMC/tour operators
  • Attractions/entertainment/shopping
  • Themed/ customized travel supplier
  • Travel technology
  • Investment/consultant
  • Media/publisher

HOW TO REGISTER

Choose between all-inclusive booth packages or fully customize your own booth design on a raw space option and make your meetings with Chinese buyers stand out.

Check out our official partner and additional branding options to maximize your impact at the event.

Booth Packages and Pricing

Check out available booth and raw space options at ITB China.

Sponsoring
opportunities

Become an official partner or increase your brand exposure as sponsor.

GET IN TOUCH WITH US

China Office:


George Giannakoulas

T: +86 21 52666167
E: giannakoulas@messe-berlin-sh.com


Exel Fan

T: +86 21 52993137
E: exel.fan@messe-berlin-sh.com


Angela Xue

T: +86 21 52897819
E: angela.xue@messe-berlin-sh.com

 

Berlin Office:


Christopher Marzahn