ITB China is the leading B2B-exclusive trade show focused on the Chinese travel market. ITB China in Shanghai brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. The exhibition provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities for its participants. Coinciding with the travel fair, the ITB China Conference – China’s largest tourism conference – will take place, enabling knowledge transfer and updates on current trends throughout the three-day event.
LEADING TRADE EVENT
INSIGHTS AND TRENDS
Hand selected top-level buyers from leading Chinese and international travel companies, covering the whole travel trade spectrum.
The market is steadily recovering and the outlook for the industry will be even brighter in the future. We encourage the entire industry, including domestic and international partners, to collaborate and have confidence in the Chinese outbound travel market. Platforms like ITB China play a pivotal role in swiftly connecting domestic tourism companies with international partners, thereby expanding their business horizons.
After three years, this large-scale travel exhibition is the first of its kind. I have seen great enthusiasm among the participants and the fair is very well attended. People’s confidence in the travel industry has been restored. We have seen a lot of people in front of the different stands. I believe this year marks the reboot of China’s outbound tourism and it will get even better from here on.
The exhibition experience this time has been truly remarkable, and I can describe it using three key words: Timely, efficient, and convenient. Following the announcement of the third round of resumption of outbound group tour services in August, ITB China promptly organized the exhibition event, and each matchmaking meeting was well-coordinated, one after another, ensuring a highly efficient process.
This moment, eagerly anticipated by all of us in the tourism industry, is a vibrant testament. As the foremost service provider in Business Travel and MICE, we are poised to channel a larger customer base to destinations worldwide, fostering international business, trade, and cultural exchanges.
Our exhibitors are tourism businesses coming from all over the world and covering the entire range of touristic products and services along the touristic value chain.
Choose between all-inclusive booth packages or fully customize your own booth design on a raw space option and make your meetings with Chinese buyers stand out.
Check out our official partner and additional branding options to maximize your impact at the event.
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