English
简体中文Conference Program
Choose from the variety of extensive conference topics
ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics.
Conference Topics
10 May Day 1 – Destination Day
11 May Day 2 – Online Travel & Travel Tech
12 May Day 3 – Corporate Travel & MICE
Please find below the ITB China Conference Program which takes place at the Conference Center. On floor we will have another stage – the Presentation Hub, for all other events please take a look at the Special Events section.
To get an overview of all events that take place during ITB China 2017 please visit the Program Overview.
Day 1
10 May 2017
Day 2
11 May 2017
Day 3
12 May 2017
10:00 - 10:20
General Manager - ITB China
Keynote: Bringing the world to China – and China to the world
ITB, the world’s largest trade show with the longest history, comes to China for the first time. The event brings not only world-class travel suppliers, but also innovative technological applications... Read More
Mr. David Axiotis
10:20 - 10:40
Secretary General & Vice President - China Tourism Association
Keynote: The Development and Outlook of China’s Tourism Industry
China’s travel industry is witnessing revolutionary development trends: in regional tourism, in the deepening transformation and upgrading of the industry, in the increasing integration of tourism and internet finance as... Read More
Mr. Rungang Zhang
10:40 - 11:00
Executive Director - European Travel Commission
Keynote: How Will Europe’s Tourism Industry Benefit from China’s Outbound Travel?
More than 10 million Chinese tourists visited Europe in 2016. The number will increase by more than 9.3% annually in the next five years. Europe has become ITB China’s Official... Read More
Mr. Eduardo Santander
11:00 - 11:25
CEO Talk: Ctrip’s Journey of Going Global
Having dominated the domestic tourism market, Ctrip will turn to globalization as a core strategy in the next few years. As the first female CEO of Ctrip, Jane Jie Sun... Read More
Mrs. Jane Jie Sun
Mr. Philip Wolf
11:20 - 11:40
CEO - TUI Group
Growth and Innovation in the Global Travel Market – Bringing together China and Europe
Mr. Friedrich Joussen
11:45 - 12:05
CEO - China Eastern Airlines E-Commerce
12:05 - 14:00
Lunch Break
14:00 - 14:25
Regional Director of China Office - Los Angeles Tourism & Convention Board
Keynote: Leveraging New Technology and New Media in Integrated Destination Marketing
Los Angeles is a trend-setting global metropolis with an extraordinary history and a rich cultural heritage. It’s known as the Entertainment Capital of the World and is home to renowned... Read More
14:25 - 14:50
Vice President and General Manager - Princess Cruises China
Keynote: How the Concept of “the Cruise Ship is the Destination” Helps Expand the Cruise Market
As China’s outbound tourism continues to flourish, China’s cruise market also experienced phenomenal growth in the past year. Top global travel brand Princess Cruises is dedicated to delivering superior cruise... Read More
Ms. Cherry Wang
14:50 - 15:15
Head of Industry, Travel & Education - Google China
Keynote: AI and Opportunities of Chinese Travel
Mr. Chengyun Xu
15:15 - 15:40
CEO - Dragon Trail Interactive
Keynote: How NTOs and DMOs Effectively Reach Chinese Consumers Online
NTOs and DMOs increasingly rely on digital tools and social media channels to reach Chinese outbound travelers, especially when an increasing number of consumers are coming from second and third... Read More
Mr. George Cao
15:40 - 16:30
Senior Vice President of Marketing - Genting Cruise Lines
Marketing Project Manager - European Travel Commission
General Manager Greater China - Finnair
Executive Vice President - Finpro
Founder & CEO - Yearth Group
Vice President, Sales & Marketing - Asia Maritim Hotels
Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness
Moderated by: Joseph Xia, Founder & CEO, Yearth Group Chinese outbound travelers are using multiple channels to access information and services and they tend to choose personalized and customized travel... Read More
Ms. Christine Li
Mr. Frantisek Reismuller
Mr. Robert Öhrnberg
Mr. Paavo Virkkunen
Mr. Joseph Xia
Ms. Huilian Duan
10:00 - 10:25
Hotel & Travel BG General Manager of the Domestic Holiday Business - Meituan-Dianping
Keynote: Pushing Forward Online Travel with High Quality
Meituan-Dianping’s 2016 consumption trend report shows consumers are moving into a new era of upgraded consumption, with more emphasis on quality than value-for-money. The demand for quality travel by China’s... Read More
Ms. Nancy
10:25 - 10:50
Vice President of Display, APAC - TripAdvisor
Keynote: Seize the Opportunities Brought by Growth in China’s Inbound and Outbound Travel
Gain insights into the search trends and behaviors of global and Chinese travelers, the differences in the purchasing pathways between these two consumer groups and the types of content that... Read More
Ms. Cindy Tan
10:50 - 11:15
Managing Director of Greater China - Sociomantic Labs
Programmatic Advertising for Travel: How to Strategize Your Marketing Plan to Deliver Personalized Adverting for Consumers While Cultivating Loyalty?
With technological advancements, travelers are speedily going mobile and digital. Sociomantic Labs comes with three case studies to illustrate how advertisers could utilize full-funnel, co-marketing and upper selling to improve... Read More
Mr. Ivan Zhou
11:15 - 12:00
Vice President - eLong
General Manager - Zhejiang New Century Manju Hotel Management
General Manager of Marketing Department - Yangtze River Airlines
Managing Director of Greater China - Skyscanner.
Chief Commercial Officer - TravelDaily
Panel Discussion: How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands?
How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands? Various marketing tools such as mobile devices, social media, big data, artificial intelligence, visual reality and... Read More
Mr. Richard Bai
Mr. Qianyuan Yin
Mr. Ning Ma
Mr. Steven Pang
Mr. Joseph Wang
14:00 - 14:20
Managing Director, Greater China & Online Business Group Asia Pacific - Travelport
Redefining Travel Commerce for Online Travel Agents
Mr. Keming Feng will look at the latest trends in online travel retailing in Asia Pacific and around the world.
Mr. Keming Feng
14:20 - 14:40
General Manager of Performance Advertising Solutions under Online Media Group - Tencent
Keynote: Winning Marketing Strategy Toward New Mobile Consumers
As consumption levels up in China, travel has become a spending area that capture consumers’ attention. As the market grows and consumption interest heightens in the mobile era, it has... Read More
Ms. Ann Wang
14:40 - 15:00
Co-Founder - tnooz
Keynote: The Power of Voice and Technology: Travelers Speak, but Will the Industry Listen?
Empowered travelers speak clearly through their actions as they enjoy ever-increasing personal control of their journeys. But are legacy travel providers and new disruptive businesses listening? Tnooz Co-Founder Gene Quinn... Read More
Mr. Gene Quinn
15:00 - 15:20
Co-founder & CEO - DerbySoft
Keynote: Global Data Network in Travel Industry
In 2020, what will be the landscape of the hotel distribution? What will be the opportunities and challenges of the development of today’s digital world? Co-founder and CEO of DerbySoft... Read More
Mr. Ted Zhang
15:20 - 16:50
CEO of B-Sm@rk
CEO of Go with Tommy
CEO of Golf Voyager
Vice President of MotiTravel
Founder & CEO of NuanYou
CEO of TripCreator
Partner - Yuantai Investment Partners Evergreen Fund
Managing Director - Ping An Ventures
Founder of PhoCusWright
Senior Vice President - Ctrip
ITB China Startup Award Ceremony
ITB China Startup Award recognizes companies that have turned dreams and ideas into viable business solutions with great market potential. Short-listed innovators from startup companies which launched their products within... Read More
Nicola Farronato
Luis Lu
Conor Galvin
Shi Tang
Siounex Zhao
Hilmar Halldorsson
Mr. Jay You
Mr. Le Yu
Mr. Philip Wolf
Mr. James Chen
10:00 - 10:20
Deputy General Manager - CWT China
Keynote: China’s Development Trends and Challenges on Business Travel
With China’s steady economic growth, business travel market scale expands unceasingly. For compliance and cost savings management purpose, professional travel services are being widely adopted, has formed the international TMCs... Read More
Mr. Kejian Wu
10:20 - 10:40
Director Exhibitions & Conferences - Singapore Tourism Board
Keynote: Asian Business Travellers: 5 Things You Need to Know
Commissioned by the Singapore Tourism Board (STB), The “Asian Business Travellers” report by McKinsey & Company surveyed over 2,500 people across five key markets in Asia – Singapore, India, Indonesia,... Read More
Mr. Andrew Phua
10:40 - 11:20
Director, Corporate Department - Air China
Regional Sales Manager Asia - Europcar International
Director of Sales, Regional Sales Office, Shanghai - Shangri-La Hotels and Resorts
Managing Director Greater China - BCD Travel
President - ON THE WAY
Panel Discussion: Keeping Pace with Corporate Travel Innovations
Mobile applications, sharing economy and the trend of business travel becoming more FIT in nature are influencing the decision-making and purchasing processes of travelers. Technological innovations, changing market conditions and... Read More
Mr. Erik Li
Mr. Vincent Darre
Ms. Anna Zheng
Mr. Jonathan Kao
Mr. Hui Zhong
11:20 - 11:40
Deputy General Manager - Beijing North Star Institute of Convention and Exhibition Industry
Keynote: Empowering MICE Enterprises
MICE service providers are lagging behind in thinking and actions as MICE services move towards Internet-based and clients come up with new demands. As well, traditional MICE service providers also... Read More
Mr. Tony Xu
11:40 - 12:20
General Manager - Umice
Vice President- Customer Loyalty & Revenue Generation, Greater China - Wyndham Hotel Group
Founder - Youli Hotel GSA
COO - Shouqi Car Rental
Founder & Chief Editor - China BT MICE
Panel Discussion: MICE Industry in Transformation
Traditional MICE industry is facing dramatic transformation: the Internet and other innovative technologies are enabling more transparent purchasing, marketing and operation in the MICE industry; demands from governments and state-owned... Read More
Ms. Kitty Huang
Mr. Lei Li
Mr. Dong Wei
Mr. Lenny Jia