English
简体中文ITB China 2018 Conference Program
Choose from the variety of extensive conference topics
ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics.
Conference Topics
16 May Day 1 – Destination Day
17 May Day 2 – Online Travel & Travel Tech | MICE & Business Travel
18 May Day 3 – Education & Job Day
Please find below the ITB China Conference Program which takes place at the Conference Center. On floor we will have another stage – the Presentation Hub.
To get an overview of all events that take place during ITB China 2018 please visit the Program Overview.
Conference Room A
Conference Room B
Presentation Hub
Conference Room A
Day 1
16 May 2018
Day 2
17 May 2018
Day 3
18 May 2018
10:00 - 10:10
Conference Center - Room A
Senior Vice President Travel & Logistics - Messe Berlin GmbH
Welcome Speech
Dr. Martin Buck
10:10 - 10:30
Conference Center - Room A
Executive Director - European Travel Commission
Keynote: EU-China Tourism Year: A Year of Opportunities
2018 has been declared as the tourism year of the EU and China. The EU-China Tourism Year aims at increasing visitors’ flows and investments on both sides. It is also... Read More
Mr. Eduardo Santander
10:30 - 10:50
Conference Center - Room A
Co-founder , Executive Chairman of the Board Ctrip
Keynote
Mr. James Jianzhang Liang
10:50 - 11:10
Conference Center - Room A
Executive Director, Business Finland Oy & Head of Visit Finland
Keynote: Sustainability and Responsibility, Fundamentals in Travel Industry Development
The volume of global travel is growing, and it is very much in the interest of whole travel industry to consider the impact of growing volumes, not only from environmental... Read More
Mr. Paavo Virkkunen
11:10 - 11:30
Conference Center - Room A
President of Greater China - Wyndham Hotel Group China
Keynote: The Invariable Innovation and Crossover
As the pioneer for innovation and crossover, Leo Liu, the president of Wyndham Hotel Group Greater China, will share his experiences and stories of the fields.
Mr. Leo Liu
11:30 - 11:50
Conference Center - Room A
Head of International Tourism Research China Tourism Academy
Keynote: Trend of China Outbound Tourism Market
Based on Big Data to Examine the Influence Factors, Regional Differences, Consumption Structure, Behavior Characteristics and Development Trends of China’s Outbound Tourism Market from Different Perspectives.
Ms. Yiyi Jiang
12:00 - 14:00
Lunch Break
13:50 - 14:40
Conference Center - Room A
Deputy Director, Wallonia Belgium Tourism Board
First Secretary
EU Delegation to China
EU Delegation to China
Deputy State Secretary Ministry of Economics of the Republic of Latvia
Executive Director, Business Finland Oy & Head of Visit Finland
Head of International Tourism Research China Tourism Academy
Panel: EU-China Tourism Year
Moderated by: Mr. Philip C. Wolf, Founder, Phocuswright Inc Panelists: Ms. Yiyi Jiang, Head of International Tourism Research, China Tourism Academy Mr. Raimonds Aleksejenko, Deputy State Secretary, Ministry of Economics... Read More
15:00-15:20
Conference Center - Room A
Tourism Industry Director, Tencent Online Media Group, Tencent
Keynote: Tourism Marketing with Tencent MIND
Industry trends and challenges/big data insights into target audience/Tencent MIND tourism solutions/case study
Ms. Sunny Wang
Keynote: Customized Tour’s Evolution
Mr. Fan Zhang
16:00 - 17:00
Conference Center - Room A
Head of Marketing - Asia, Merlin Entertainments
General Manager of Competitive Intelligence and Market Access, Embratur - Brazilian Tourism Board
CEO of Destination Marketing, Ctrip
Global CEO - ASAP+
Board Member Turismo de Portugal I.P.
Israel Tourism Attache - Israel Ministry of Tourism, China Office
Chief Commercial Officer - TravelDaily
Panel: Connecting Destinations with Chinese Millennials
As Chinese millennials are becoming the driving force for China’s outbound travel growth, how should travel destinations leverage various digital platforms and mobile devices to reach Chinese millennials? How should... Read More
Ms. Kirsty Burkill
Mr. Alisson Andrade
Ms. Jenna Qian
Mr. Dave Rumsey
Mr. Filipe Silva
Mr. Bora Shnitman
Mr. Joseph Wang
Keynote: The Innovative Application of AI Translation in Cross-border Tourism
AIcorrect Translator, built by a Tsinghua-based team at Babel technology, is the first intelligent voice translator with touch screen in the world. It owns offline speech recognition technology for languages... Read More
Mr. Lei Guan
Keynote: Big Data Application of Tourism and Analysis Practice of Tourist Behaviour
JIGUANG’s new retail iZone platform leverages big data technology to share experience and practice in three application cases in the field of location services.
Mr. Allen Chen
Keynote: Reform of Scientific and Technological Innovation in Supply Side of Customized Travel
Incremental change of customized travel is obvious in this new era of consumption upgrade, how to connect the new needs of customized travel in a scientific way? YUNDIJIE.COM is adopting... Read More
Mr. Jarhead Gai
11:00 - 11:50
Conference Center - Room A
Senior Director of Marketing Center, WeHotel
Vice President, Jinling Hotels & Resorts Corporation
Regional Director Hotel Sourcing - Hotelbeds Group
CEO, Asia Pacific - WebBeds
VP, GM of China Business Department - DerbySoft
Founder & CEO - Yearth Group
Panel: The New Dynamics of Hotel Distribution
The consolidation of OTA giants has centralized the distribution channels for hotels, which are not only investing heavily in direct bookings but are also looking for new marketing channels. So,... Read More
Ms. Xiaoyun Liang
Ms. Ingrid Yin
Mr. Andrew Hughes
Mr. Daryl Lee
Mr. David He
Mr. Joseph Xia
12:00 - 14:00
Lunch Break
Keynote: The Strategy of New Tourism: How to Grow Business in the Time of Great Changes
The year 2018 will be a crucial year for the breakthrough of new tourism. The upgrading of tourism consumption will come to a new stage, and all aspects of the... Read More
Mr. Bin Du
Keynote: OTM-The Innovated Business Model in the era of New Tourism
China’s tourism industry is entering an era of New Tourism. As a pioneer of New Tourism, Fliggy has been innovating continuously in recent years. In the field of transportation business,... Read More
Mr. Wells Zheng
Keynote: The New Roles of the Travel Agencies in New Internet Era
The competition in Internet era has come to the second half. Travel agencies under the impact of the Internet are gradually forced to transform themselves. Haoqiao.com, with more than 10000... Read More
Mr. Fisk Yu
Keynote: Flexibility and constancy in the cultivation of tourism professional
Along with the permeation of the Internet, education is getting more and more open and decentralized, becoming a better platform for communication of information and idea. Tourism administration, as one... Read More
Mr. Yunlong Sun
10:15 - 10:30
Conference Center - Room A
Project Director QIJIAN Tourism Planning and Design
Keynote: Straight A at the office, CEO in ivory tower
Although we are not able to study round the clock everyday like a robot, learning should be a lifelong pursuit of us in the era of AI. At office or... Read More
Mr. Mo Zhang
10:30 - 11:00
Conference Center - Room A
Director - MTA Program Fudan University
Founder & CEO - Atour
Director of Human Resources - The Peninsula Shanghai
Senior Vice President - Utour Group
Vice President - Shanghai Shendi Institute
Panel: Career development and cultivation of cultural personality
Shaping the culture of an enterprise is vital to the building of its core competency. How do we coordinate a tourism enterprise’s culture with the development of the company and... Read More
Mr. Yunlong Sun
Mr. Navy Wang
Ms. Laurie Cheng
Ms. Li Han
Mr. Tao Jin
11:00 - 11:20
Conference Center - Room A
Chair Professor of Hospitality and Tourism Marketing School of Hotel and Tourism Management - The Hong Kong Polytechnic University
Keynote: The Current And Future Of Tourism Education
This seminar explores the innovation in higher education, especially the significance of curriculum, professional orientation, teaching methods and learning environment for hospitality and tourism education.
Professor Cathy Hsu
11:20 - 12:00
Conference Center - Room A
Head of the Department of Tourism and Hotel Management, Zhejiang University
Chief Operating Officer - Antaeus Group (Hospitality and Real Estate)
Chair Professor of Hospitality and Tourism Marketing School of Hotel and Tourism Management - The Hong Kong Polytechnic University
Founder and Chairman - Zhejiang Drore Technology Co., Ltd
Panel: The Current And Future Of Tourism Education
What kind of capabilities do junior, middle and senior tourism professionals need? What should students study in college? What advice does the industry have for educators? How does the industry... Read More
Dr. Tianyu Ying
Dr. James Mabey
Professor Cathy Hsu
Dr. Jason Song
Conference Room B
Day 1
16 May 2018
Day 2
17 May 2018
14:00 - 14:40
Conference Center - Room B
Founder and CEO - Lushu Technology
CEO - Abercrombie & Kent China
Keynote: China’s High-end Travel Market: How to Connect Customized Demands to Global Resources
Today，Chinese luxury travel tourists increasingly value high quality tourism products... Read More
Ms. Christine Cheng
Mr. Jonathan Cheung
Keynote: The Implementation of AI and Big Data in Customized Travel
What is the need of emerging Chinese tourists? The challenges... Read More
Ms. Iris Cai
15:00 - 15:50
Conference Center - Room B
Director, Customer Service Dept., DIADEMA
Co-founder, Shijiebang
Regional Director - China,
Los Angeles Tourism & Convention Board
Los Angeles Tourism & Convention Board
Deputy Secretary General
World Tourism Cities Federation
World Tourism Cities Federation
Ecommerce Center - General Manager China Travel Service (H.K.)
CEO - TravelDaily
Panel: Capitalizing on the Growth of Customized Tour
The personalized and diversified needs of travelers have promoted the... Read More
Ms. Ann Zhao
Mr. Derek Zhao
MS. Kate Chang
Mr. Yan Han
Ms. Gloria Wu
Mr. Charlie Li
16:30 - 18:30
Conference Center - Room B
IT’S MY WORLD Travel Award Ceremony
IT’S MY WORLD Travel Award is co-hosted by ITB China... Read More
Keynote: “Belt and Road Initiative” – How Does It Affect the Business Events Industry in China?
With the launch of the Belt and Road Initiative promoting... Read More
Ms. Alicia Yao Hong
10:20 - 11:30
Conference Center - Room B
Managing Director, Travel Events Asia
Marketing and Membership Manager, PCMA ICESAP
Ivanka Xu, Founder & CEO
Vice President Corporate Services, Tempus Group
Asst. President, Shanghai Jin Jiang Travel
Regional Vice President, PCMA ICESAP
Panel: “Belt and Road Initiative” – How Does It Affect the Business Events Industry in China?
With the launch of the Belt and Road Initiative promoting... Read More
Mr. Shane Ullman
Mr. Philip Pang
Ms. Ivanka Xu
Mr. Ike Zhang
Mr. Eugene Lin
Ms. Alicia Yao Hong
11:30 - 12:20
Conference Center - Room B
Director of New Business Development, Greater China, HRS
General Manager Greater China - Finnair
Chairman of the Board & CEO - Fanjia International
Managing Director Greater China - BCD Travel
Vice President, Sales & Marketing - Asia Maritim Hotels
Panel: How Technological Innovations Are Transforming Business Travel
The business travel sector is undergoing rapid changes due to... Read More
Mr. Charlie Xu
Mr. Robert Oehrnberg
Mr. Giles Yang
Mr. Jonathan Kao
Ms. Huilian Duan
12:00 - 14:00
Lunch Break
14:00 - 14:20
Conference Center - Room B
Director of sales
Multinational Accounts
Carlson Wagonlit Travel China
Multinational Accounts
Carlson Wagonlit Travel China
Keynote: Empowering travel managers through digital intelligence
Business travel is being redefined as the influence of millennials... Read More
Mr. Cypher Cao
14:20 - 15:00
Conference Center - Room B
APAC Procurement Manager, Trinseo Polymer
China Indirect Procurement Manager, Texas Instruments
NTP Team – IT & Travelling Manager, Carrefour China Management & Consulting Service
Director of sales
Multinational Accounts
Carlson Wagonlit Travel China
Multinational Accounts
Carlson Wagonlit Travel China
Panel: How to offer full service in corporate travel?
With business travel rapidly changing, companies are demanding automated and... Read More
Ms. Elaine
Ms. Lily Chen
Ms. Tina Tian
Mr. Cypher Cao
Keynote: Expand your data strategy and uncover additional travel program value
Data is being generated all around us. While more information... Read More
Ms. Claire Ollivier
15:25 - 16:05
Conference Center - Room B
Mobility Manager APAC, Indirect Materials & Services Asia Pacific, OSRAM Asia Pacific Management Company
General Manager, Corporate & Partner Sales-China, Delta Air Lines
Head of Sales, Greater China, InterContinental Hotels Group
Travel management Specialist Corporate Human Resources Region Asia Pacific, ZF （China） Investment Co., Ltd
Director, Account Management, BCD Travel China
Panel: The Pro and Con of automation on service and user experience
With the development of technology and change of market trend,... Read More
Mr. Jacob Hu
Ms. Judy Liu
Ms. Wye Yin Tan
Ms. Liu Yang
Ms. Sophie Liu
16:10 - 16:30
Conference Center - Room B
Chief Financial Officer, CITS American Express GBT
Keynote: The Belt and Road Initiative – Powering the Business Travel Globalization
The Belt and Road initiative represents an unprecedented project led... Read More
Mr. Jun Chen
16:30 - 17:10
Conference Center - Room B
Chief Financial Officer, CITS American Express GBT
GCG Commodity Buying Team Manager – Business Travel, Marcom & Software IBM
Regional Travel Manager - Ford Motor
Panel: Powering the Business Travel Globalization
The Belt and Road initiative represents an unprecedented project led... Read More
Mr. Jun Chen
Ms. Tina Wu
Ms. Christine Liu
Presentation Hub
Day 1
16 May 2018
Day 2
17 May 2018
Day 3
18 May 2018
Keynote: The art and science of destination marketing
Ms. Jenna Qian
Keynote: Meet Millennials on Animal-Friendly Tourism
Findings from China National Readership Survey-Target Group Index show that Millennials are becoming one of the main consumer groups in Chinese tourism market. This study analyzed Chinese Millennials’ travel consumption... Read More
Mr. Feng Yu
14:35 - 15:00
Presentation Hub
Asia Business Development Manager, Intrepid Group
China Country Director - World Animal Protection
Assistant President - CAISSA Touristic
Head of Oversea Business Department - Qyer
China Representative - IUCN
Wildlife Campaign Manager - World Animal Protection
Panel: How to understand the values and opportunities of Animal-Friendly Tourism in the context of demand transformation?
Following consumption upgrading in Chinese tourism market, consumers has increasing demand to high quality travel products. Extensive elephant entertainment products in Southeast Asia could not satisfy tourists’ diversified demand as... Read More
Mr. Mike Stewart
Mr. Zhonghua Zhao
Ms. Mu Ge
Mr. Yi Lin
Mr. Chunquan Zhu
Ms. Yu Zheng
Shared vacation based on the tourism real estate
Tourism real estate status and market prospect in China How vacation trend goes of Chinese middle-class? What’s VaShare approach? How to do with VaShare together? What is VaShare?
Mr. Hai Zhuang
Keynote: Survival of the fittest，The New Ecosystem in The European Travel Retail Industry
The European travel retail market with abundant opportunities will soon be challenged by severe impact brought by General Data Protection Regulation (GDPR), while the difficulty of industry chain coordination grows... Read More
Ms. Sandra Servos
Weishi Glass – Record the Expedition
Weishi Glass – Record the Expedition • Photo/Video/Stream with standalone eyeglass device • Voice control and audio feedback • SNS sharing / Stream Video Qrobot –smart speaker for hotels &... Read More
Mr. Jin Fang
16:00 - 16:20
Presentation Hub
Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)
Keynote: Pan Pacific Hotels Group is Poised for Continued Growth
An established hospitality player in the region, Pan Pacific Hotels Group strengthens its foundation with the Pan Pacific and PARKROYAL brands. The Group is on a steady and definite journey... Read More
Ms. Cinn Tan
Keynote: The Global Economic Impact & Strategic Opportunity for Travel & Tourism
Provide an overview of the global economic impact for the Travel & Tourism sector – 2017 global data for GDP, employment, investment and exports with 10 year growth forecasts, the... Read More
Mr. Nigel David
Social CRM, let mobile social support marketing innovation
Customer relationship management is a timeless topic. In the era of mobile Internet, the use of various innovative mobile social applications will help to establish a stronger relationship between enterprises... Read More
Mr. Hanson Wu
9:45 - 10:15
Presentation Hub
Dean,
School of Sport Leisure,
Recreation and Arts
from
Shanghai University of Sport
School of Sport Leisure,
Recreation and Arts
from
Shanghai University of Sport
Keynote: Why Sports Tourism Becomes a Hot Topic?
In December 2016, the National Tourism Administration and General Administration of Sport jointly issued a document to clearly define the national strategy for the development of sports tourism. Afterwards, sports... Read More
Professor Hai Li
Case Study: How does Switzerland Develop Sports Tourism Business in China?
Active Sports tourism: that’s the fundament of the Swiss tourism industry, that’s how it all started in Switzerland, more than 150 years ago. With it’s natural setting – 60% of... Read More
Mr. Simon Bosshart
10:30 - 11:10
Presentation Hub
COO, PDROAD Travel
General Manager, Quyou Travel
Director, Greater China, Visit Finland
Founder, Benchmark Adventure
Principal, Outdoor Juniu College
Panel: Outdoor Clubs, New Partners of Destination
“Outdoor Club” is a unique organization in China, which are playing an increasing important role in tourism industry and bring a new market to the industry. In order to welcome... Read More
Mr. ZeWei Wu
Mr. YongFeng Xing
Mr. David Wu
Mr. David Cheng
Mr. Zhengyuan Zhu
Case Study: How sports stars to boost the tourism destinations via integrated marketing?
With years of experience in “sport + tourism”, Four Bat Sports has explored the brand new way to cooperate between sports and tourism destination. The plan describes in details how... Read More
Mr. Xuan Zhao
Case Study: How do We Serve the Ski Tourists from China?
Introduction of snow sports industry of China. How do we serve the ski tourists from China? Analysis of snow sports development of China
Mr. Louis Liu
11:40 - 12:20
Presentation Hub
Founder, Yoza Sports
CEO, Ameriasia Sports Travel
Director,
Product Development and
Channel Cooperation Center of
Utour Travel
Product Development and
Channel Cooperation Center of
Utour Travel
Founder & CEO,
Sunhills Consultancy
Sunhills Consultancy
Director Market Management, Visit Berlin
Panel: The Sports Tourism Business in China
Marathon tourism, ski tourism, spectator tourism and other sports tourism is a trendy topic in Chinese tourism industry. What is the difference on business model between traditional tourism and sports... Read More
Mr. Smite Lee
Mr. Lee Shea
Mr. JianHua Huang
Mr. Oliver Wang
Mr. Ralf Ostendorf
12:00 - 14:00
Lunch Break
Keynote: Diversified Business Trip Mode Solutions
Business trip environment is complex in China, Small micro enterprises requiring standardized services, Foreign enterprises requiring English and Chinese bilingual services, Large and medium-sized enterprises requiring Customized services, Large-sized State-owned... Read More
Ms. Greece Guo
14:40 - 15:00
Presentation Hub
Gemma Li Director of Education Department - Lushu Technology Co., Ltd.
How to Train and Make Standards for Professional Travel Planners
To make an introduction to the professional status, salary and job content of Professional Travel Planners. To explore the challenge for Professional Travel Planners’ training program.
Ms. Gemma Li
Keynote: Colourful Tunisia
Tunisia has rich tourism resources which cover the sea and desert, also with 3000 years of history culture.
Ms. Amandine Wu
Keynote: Virtual Credit Card Payment Case Study
Why Expedia work with WEX on Virtual Credit Card Payment?
Mr. Daniel Yao
CTW Chinese Tourist Welcome Award
The CTW Chinese Tourist Welcome Awards have been held annually by COTRI China Outbound Tourism Research Institute since 2004. Over the past 14 years it has established itself as the... Read More
Prof. Dr. Wolfgang Georg Arlt
HSMAI Keynote: Welcome
Ms. Huilian Duan
Keynote: China Hotel Market Overview
Ms. Christine Liu
Keynote: Next Generation of Revenue Management
Mr. Charles Wang
10:40 - 11:10
Presentation Hub
Director of Revenue & Distribution
Greater China
Greater China
Director of Key Account, JointWisdom
Director, Marketing, Greater China - Wyndham Hotel Group
Director, Distribution Strategy Greater China - IHG
Country Manager, China - STR
VP, GM of China Business Department - DerbySoft
Panel: Distribution in the Hotel Industry
Moderated by: Christine Liu, Country Manager, China, STR Panelists: David He, VP, GM of China Business Department, DerbySoft Arnold Ge, Director of Key Account, JointWisdom Joep VAN MEERWIJK, Director of... Read More
Mr. Joep van Meerwijk
Mr. Arnold Ge
Ms. Carolyn Pan
Mr. Will Shao
Ms. Christine Liu
Mr. David He
11:20 - 12:00
Presentation Hub
“Forecasting Rooms” Training Workshop
HSMAI will provide an interactive training workshop based on the Rooms Forecasting Course and suitable for all hotel staff. This is part of HSMAI’s Certificate in Revenue Management (Hospitality) launched... Read More
Ms. Tracy Dong
Ms. Jackie Douglas