English
简体中文ITB China 2019 Conference Program
Choose from the variety of extensive conference topics
ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics.
Conference Topics
15 May Day 1 – Opening Session | Destination | Customized & Themed Travel
16 May Day 2 – Travel Tech & Online Travel | Hotel Marketing & Distribution | MICE & Business Travel
17 May Day 3 – IT & Travel | Education & Job Day
Please find below the ITB China Conference Program which takes place at the Conference Center. On floor we will have another stage – the Presentation Hub.
To get an overview of all events that take place during ITB China 2019 please visit the Program Overview.
Conference Room A
Conference Room B
Presentation Hub
Conference Room A
Day 1
15 May 2019
Day 2
16 May 2019
Day 3
17 May 2019
Welcome Remarks
Charlie Li
10:10 - 10:30
Conference Center - Room A
Co-founder , Executive Chairman of the Board Ctrip
Keynote: Tourism Demographics Innovation
Mr. James Jianzhang Liang
10:30 - 10:50
Conference Center - Room A
President of ENIT - Italian National Tourist Board
Keynote: Italy
Mr Giorgio Palmucci
10:50 - 11:10
Conference Center - Room A
President of Greater China - Wyndham Hotel Group China
Keynote: Hotel’s new retail, reinvent the use of hotel ‘space’
Leverage every inch of space within the hotel, either in the lobby area or in-room to maximize the retail opportunities. Community open hotel design incorporating with new retail is expected... Read More
Mr. Leo Liu
Keynote: Full process aviation experience
Air China airline network, product services. By providing exclusive services for the entry point of full-process travel, customers can improve their comfortable travel experience
Jun Xue
11:30 - 11:50
Conference Center – Room A
Vice President of the China Hotel Association, Vice President of Meituan, General Manager of Meituan Hotel Booking Business, and General Manager of Meituan Ticket Booking and Travel Business
Keynote: Hand in hand with Meituan，Built to last together
With the further upgrading of consumption, people’s yearning for a better life is more intense, and the demand for enjoyable consumption erupts. We hope to give full play to the... Read More
Qing Guo
Keynote by Shouqi Limousine
Cara Wang
12:00 - 14:00
Lunch Break
14:00 - 14:25
Conference Center – Room A
Deputy Director, Culture & Tourism Administration of Xi'an Municipality
Keynote: How to promote Xi’an’s culture and tourism by new media
As an ancient capital, Xi’an is famous for its rich historical and cultural resources. In recent years, under the guidance of the Xi’an Municipal Party Committee and Xi’an Municipal Government,... Read More
Xiaoyan Li
14:25 - 14:50
Conference Center – Room A
Regional Director - China,
Los Angeles Tourism & Convention Board
Los Angeles Tourism & Convention Board
Keynote: “Mini Product, Immense Market” – Empowering travel product innovation
As travel destinations and choices continue to expand, demand for travel products and itineraries becomes even more diversified. How to utilize current technological advances, effectively work with airlines, airports as... Read More
MS. Kate Chang
Keynote: How overseas tourism boards get localized in China
We could meet and stimulate the demands of travelers by disseminating the tourist destination of multiple dimensions, with the insights of outbound passengers research, the content they interested in and... Read More
Rita Chi
Keynote: The digitization of B2B marketing in travel
Digital tools, especially WeChat, are increasingly used in reaching and engaging travel trade partners in China. In this presentation, we’ll describe the development of this trend and share case studies... Read More
George Cao
15:40 - 16:05
Conference Center - Room A
Account Manager, Asia, Business Finland Oy - Visit Finland
Keynote: Finland – the happiest country in the world.
Mr. Teemu Ahola
16:05 - 17:00
Conference Center - Room A
senior operation manager，KEY ACCOUNT of travel industry，Tencent Marketing Solution
Marketing and Promotion Director, The Italian Government Tourist Board
Market Director, INPROTUR – Argentina Tourism Board
Head of Marketing and Communication, ETC
Board Member Turismo de Portugal I.P.
Chief Commercial Officer - TravelDaily
Connecting Destinations with Chinese Travellers by Leveraging New Digital Tools?
Tracy Jin
Maria Elena Rossi
Nachi Vilardo
Miguel Gallego
Filipe Silva
Joseph Wang
How smart robots facilitate pre-trip consumption
Guanchun Wang
Keynote: Meeting Diversified Needs: How Big Data Drives Growth in A New Era for Tourism
Focused on emerging tourism trends, we analysis the ever changing preferences of international leisure travelers, business travelers, and other groups of travelers over the past five years from perspectives of... Read More
Jing Zhang
Keynote: How to fully utilize technology platform to enhance the value of hotel resources
Hotel facilities mainly include guest rooms, restaurants, as well as conference rooms, gyms, swimming pools and other supporting facilities. Utilizing technology platforms can improve product utilization while reducing costs. GreenCloud’s... Read More
Steven Tu
11:00 - 11:45
Conference Center - Room A
Director of Sales Operation and Revenue Manangement, Shimao Star Hotels Group
General Manager of Kiwi CN
Senior Director of Distribution and International Business, JinJiang WeHotel
CEO, HaoQiao
Chief Commercial Officer - TravelDaily
How Technology Innovations Will Impact the Way Travel Products are Distributed and Purchased?
Karen Bai
Jingkui Shi
Xiaoyun Liang
Mr. Fisk Yu
Joseph Wang
12:00 - 14:00
Lunch Break
Keynote: The “3C Strategy”: Consumer, Content and Commercialization Would be Growth Engine of New Tourism
The tourism industry is entering a new era of challenges. Business growth has become a common challenge of the whole industry, “good content + great service” is the core of... Read More
Bin Du
14:50 - 16:20
Conference Center - Room A
KarmYog Education Network, Co-founder
Amadeus, Senior Manager of Corporate Strategy
Partner - Yuantai Investment Partners Evergreen Fund
Tongcheng-Elong, Chief Strategy Officer
Ping An Ventures, Managing Director
Ctrip, Head of Oasis Lab
ITB China Startup Award 2019
Mr. Ram Badrinathan
Mr. Matt James
Mr. Jay You
Mr. Jiazhu Wu
Mr. Le Yu
MS. Margaret Feng
Keynote: People oriented Education and Tourism Talent Training
In the 40 years since China’s economic reform and opening up, the country’s tourism industry has burgeoned. The demand for talent in the industry has been increasing while requirements are... Read More
Mr. Yunlong Sun
10:10 - 10:50
Conference Center - Room A
Executive Vice President, Lvmama.com
MTA Program Mentor, FUDAN University
Director - MTA Program Fudan University
Panel: People-oriented Education and Tourism Talent Training
In the 40 years since China’s economic reform and opening up, the country’s tourism industry has burgeoned. The demand for talent in the industry has been increasing while requirements are... Read More
Jason Fang
Qianhui Xiao
Mr. Yunlong Sun
10:50 - 11:40
Conference Center - Room A
President, Goldpalm
Operation Director, China Travel Service Head Office (Shanghai)
Chairman, Artemis Media Co.，Ltd.
Dean of Tourism College, Ctrip
Principal of Tourism Management Major, Shanghai Normal University
Panel: Industry and Education integration and Tourism Talent Development Innovation
New travel businesses are emerging and developing on the back of growing consumer demand, progresses in the industry and information technology revolution. This highlights the issues with the shortage of... Read More
Sara Liu
Johannes Liu
Dan Lai
Kane Xu
Curt Mao
12:00 - 14:00
Lunch Break
13:30 - 14:30
14:30 - 15:10
Conference Center - Room A
Regional GM, Midway China, Merlin Entertainments
CEO, Page One Info Tech
Travel Industry Senior Director
Experienced Travel Industry HR Director
Manager, Travel Leisure, CGP China
Director - MTA Program Fudan University
Is the Future Dominated by Artificial Intelligence, How Can People Compete with Machines?
As the world is changing so fast, how the skills and talents required by commercial organizations have been changing？How the professionals can better plan their career path and position themselves... Read More
Qi Zhang
Luc Xue
Jenny Fu
Gloria Wang
Cindy Yin
Mr. Yunlong Sun
15:10 - 16:10
Conference Center - Room A
Conference Room B
Day 1
15 May 2019
Day 2
16 May 2019
Day 3
17 May 2019
12:00 - 14:00
Lunch Break
Keynote: Island Tour Made More Fun with Diving
Diving as a differentiated offering to Millenium travelers who are... Read More
Yan Lou
14:25 - 15:10
Conference Center - Room B
CEO/Founder, Xavier Adventure
GM, CITS SHENZHEN
Investment Partner, JR Capital
Associate, Benchmark Adventure
Israel Tourism Attache - Israel Ministry of Tourism, China Office
Themed Travel: How Product Design Makes the Difference?
Xavier de Rohan Chabot
Jun Zhang
Jonas Yang
Tina Wang
Mr. Bora Shnitman
15:10 - 15:35
Conference Center - Room B
Ecommerce Center - General Manager, China Travel Service (H.K.)
Keynote: Conversion for Destination Resources and Products
The travel industry has been plagued by the absence of... Read More
Gloria Wu
Keynote: The Upgrade of International Luxury Travel in China :Experience, Satisfaction and Inspiration
As China grows to the world’s most powerful outbound market,... Read More
Jonathan Cheung
16:00 - 16:45
Conference Center - Room B
Managing Director, Myanmar Yo Yo Travels & Tours Co.,Ltd
Founder, IMP Travel Ltd.
COO, HHtravel
Director, Any Tours
CEO, Shijiebang
Founder and CEO - Lushu
To scale or Not to Scale: How Customized Travel Better Serve the Customer needs
KHIN KHIN WIN
Roger shou
Ming Guo
Sherwin Mak
Derek Zhao
Christine Cheng
How WeChat influences hotel marketing and sales?
Express WeChat marketing implementation in hotel industry to assist hotel... Read More
Yun Chen
10:40 - 11:00
Executive Vice President & CBO, Tujia
11:00 - 11:45
Conference Center - Room B
Lanou Hotel CEO, SUNMEI
General Manager, Shanghai Jinmao Hotel Management Company., Ltd
Senior Advisor, Meituan Hotel
Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)
VP, GM of China Business Department - DerbySoft
Founder & CEO - Yearth Group
Hotel Marketing & Distribution: New Channels, New Tools, New Trends
Jack Wang
Marcel Gu
Jie Feng
Cinn Tan
David He
Joseph Xia
12:00 - 14:00
Lunch Break
Keynote: Current Trends of Development and Innovation in China’s MICE Market
With a focus on MICE and a goal of branding,... Read More
Maria Zheng
14:25 - 15:10
Conference Center - Room B
President, UCC
Founder&CEO, HotelGG/MeetingBest
Director of Area Sales Center, LN Hopitality
General Manager, Sales & Marketing Center, Evergrande Hotels & Resorts
Vice Director of 31 Research Institute, 31 Events
How China’s MICE Market is Progressing?
How the MICE suppliers leverage the trends and better product... Read More
Crystal Zhang
Tyler Tang
Jack Shi
Grace Liu
Justin Yang
Keynote: THE FUTURE OF TMC
Will share views about innovations of TMC Ecosystem,changes and trends... Read More
Jiqin Fang
15:35 - 16:20
Conference Center - Room B
COO, RED AUG
GM of Sales& Marketing Department, Wanda Hotels & Resorts
Director of Ecommerce Dept., China Air Service Ltd.
Manager Internaional Distribution Strategy - APAC, American Airlines
Director, Sales, China, CWT China
Managing Director Greater China - BCD Travel
How Technological Innovations Are Transforming Business Travel
The business travel sector is undergoing rapid changes due to... Read More
Jian Gan
Sean Shao
Suhua Dong
Kelly Huang
Cypher Cao
Jonathan Kao
10:00 - 10:25
CTO, Shangri-La Hotels & Resorts
10:25 - 10:50
Vice President of Online Products, HUAZHU Group
Keynote: The beauty of connectivity
Liangliang Dou
10:50 - 11:15
VP, Flight Master
Keynote: Travel Big Data Empower Business Scenarios
What new changes will big data and artificial intelligence bring... Read More
JiangYue
11:15 - 12:00
SVP, Vienna Hotels Group
VP, Oceanpayment
Vice President, New Century Hotels & Resorts
Product Vice President, iPayLinks
IT GM, BTG Homeinns
How the Travel Industry Tackle the Challenge of Data Security and Abuse?
As the global travel industry is growing at a fast... Read More
Chole Kou
Lanny Yang
Michael Zhu
Hardy Wang
Weber Wang
Presentation Hub
Day 1
15 May 2019
Day 2
16 May 2019
Day 3
17 May 2019
12:00 - 14:00
Lunch Break
13:40 - 14:00
Presentation Hub
Advisor for Embratur's Competitive Intelligence and Tourism Promotion Department, Embratur - Brazilian Tourism Board
Keynote: Brazil, nature and culture
Alisson Andrade
Unlock China Outbound Travel Market through Destination Marketing
How can overseas destinations enter or develop in the booming China outbound travel market? Ctrip will share their destination marketing experience of matching targeted users with right destinations.
Zoey Zhang
Keynote by PLAZA PREMIUM GROUP
Jenny Zhang
Keynote: Mobile payment journey
With the rise of Mobile, more and more of our customers have asked us what they can do to optimize their mobile payment experience. We looked into in regards to... Read More
Philip Shi
Technological Innovation Enabling Enterprises “Business Travel Cloud + MICE Cloud”
Air China Yeego focuses on business travel and MICE application solutions. It’s been working on creating S2B2C ecosphere from resources to enterprises to customers through the scenario application of Supply-side... Read More
Greece Guo
Keynote: FX risk management solution in travel sector
Under the circumstance of deepening globalization and the spurt growth of China’s outbound travel market, how to deal with the volatility risks of the foreign exchange market and easily lock... Read More
Rose Pang
16:20 - 16:40
Presentation Hub
Director Marketing, Papua New Guinea Tourism Promotion Authority
Martech enabling Tourism, how to really grasp their journeys?
How to use Martech technology to create high-quality marketing activities? – Case sharing of a domestic airline enterprise How to promote interaction and enhance users’ journey experience? – Case sharing... Read More
Christy Yin
Key findings of the ITB China 2019 Travel Trends Report
What do Chinese travellers need and demand in the fields of island, adventure, sports, and culture travel? The ITB China 2019 Travel Trends Report was conducted by Kairos Future based... Read More
Andreas Reibring
Keynote: Adventure Travel and the ATTA: The Future of Travel
Adventure Travel is the fastest growing segment of the tourism industry and provides great value to participants. This session explores the components of adventure travel and how as an organization... Read More
Dr. Jake Finifrock
10:40 - 11:20
Founder, Kuaibangxing
Vice President, World Wildlife Fund
Director of Greater China, WTTC -World Travel & Tourism Council
Country Director, National Geographic Expeditions
Regional Director - Asia, ATTA
Panel: Adventure Travel, is it the Future of Tourism?
Adventure travel is outgrowing the mass travel sector at a pace of 4 to 1. This thirst for nature, culture, and activity is drawing travelers from all over the world... Read More
Jack Liu
Jim Sano
Haybina Hao
Fan Na
Dr. Jake Finifrock
11:20 - 11:40
Presentation Hub
Japan Inbound Business Division Senior Manager, JTB Corp.
Keynote: Trend of Tourists from China and Attention market in the future
Lectures focusing on the winter sports market that is paying particular attention to the growth of Chinese market in inbound to Japan
Kiyoshi Fujita
11:40 - 12:20
Senior Manager, Loco Partners
Deputy Director, JTB
MINAkAMI TOWN
Founder, China-Japan Tourism Club
Sino-Japan Cooperation on Sports Travel and High-end Customized Travel
Kempei Monna
LIQUN DU
ABE MASAYUKI
WangXuan
12:00 - 14:00
Lunch Break
Chinese Outbound Wildlife Tourism Consumer Research
Wildlife Tourism – tourism specifically based on encounters with non-domesticated animals – constitutes a huge global market. How to understand the sustainable demand and participants’ social responsibilities from the perspective... Read More
Feng Yu
14:10 - 14:40
Presentation Hub
What does Wildlife-Friendly Tourism mean to travelers? Insights from niche markets
Evan Sun
Niko Wang
Echo Xu
Geoff Zhao
Yi Lin
Yu Zheng
14:40 - 15:00
Presentation Hub
Sr. Director, Canada, Bahamas Ministry of Tourism and Aviation
Keynote: The Islands of The Bahamas – The Perfect Island Travel Destination
Paul Antoni Strachan
15:00 - 15:40
Presentation Hub
Head of Sales & Marketing - East & South East Asia, The Lux Collective
Trade Partnerships Manager, Tourism Fiji
Co-Founder, TraveliD
CEO, 8 Continents Travel
Island Business Unit Director, Tongcheng International Travel Service co.,Ltd
Balancing Revenue and Product for Island Travel
Tom Tang
Sean Zhao
David Tao
Bamboo Zhou
Susie Sun
Ctrip & COTRI: CTW Award 2019
Prof. Dr. Wolfgang Georg Arlt
16:30 - 17:00
General Manager of Customized Travel Business, Ctrip
Ctrip will launch Customized Travel platform 3.0
Customized travelers have strong requirement in niche and specialized tourism resources. However, we face two aspects of difficulty in terms of supply: Firstly, niche and speciaclized suppliers find it is... Read More
Jonathan Xie
HSMAI Session
Jackie Douglas
Keynote: The Art of Setting Your Room Price
Hotel Room Pricing Position and Structure. Best Practice in China market and trend for future.
Charles Wang
Brief about HSMAI & its educational programs
Jackie Douglas
11:10 - 11:20
Presentation Hub
Director of Southwest China, JointWisdom Information Technology Inc
Keynote: Data Intelligence Drives Hotel Decisions
The authoritative Shanghai accommodation industry report is released to comprehensively analyze the changing trend of Shanghai accommodation market and consumer behavior, provide data and decision support to hotel management.
Jay Dai
Keynote: Empower Hotel Integrated Sales
With new technology and innovation, there are so many tools that a hotelier can use to increase their revenue. However, for most hotels, 80% of sales are generated from a... Read More
Ted Zhang
11:30 - 12:30
Presentation Hub
