Conference Program

Choose from the variety of extensive conference topics

ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics. 

Conference Topics

10 May Day 1 – Destination Day
11 May Day 2 – Online Travel & Travel Tech
12 May Day 3 – Corporate Travel & MICE

Please find below the ITB China Conference Program which takes place at the Conference Center. On floor we will have another stage – the Presentation Hub, for all other events please take a look at the Special Events section.

To get an overview of all events that take place during ITB China 2017 please visit the Program Overview.

Day 1
10 May 2017
Day 2
11 May 2017
Day 3
12 May 2017

Keynote: Bringing the world to China – and China to the world

ITB, the world’s largest trade show with the longest history, comes to China for the first time. The event brings not only world-class travel suppliers, but also innovative technological applications...
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Mr. David Axiotis

Keynote: The Development and Outlook of China’s Tourism Industry

China’s travel industry is witnessing revolutionary development trends: in regional tourism, in the deepening transformation and upgrading of the industry, in the increasing integration of tourism and internet finance as...
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Mr. Rungang Zhang

Keynote: How Will Europe’s Tourism Industry Benefit from China’s Outbound Travel?

More than 10 million Chinese tourists visited Europe in 2016. The number will increase by more than 9.3% annually in the next five years. Europe has become ITB China’s Official...
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Mr. Eduardo Santander
12:05 - 14:00

Lunch Break

Keynote: Leveraging New Technology and New Media in Integrated Destination Marketing

Los Angeles is a trend-setting global metropolis with an extraordinary history and a rich cultural heritage. It’s known as the Entertainment Capital of the World and is home to renowned...
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Keynote: How the Concept of “the Cruise Ship is the Destination” Helps Expand the Cruise Market

As China’s outbound tourism continues to flourish, China’s cruise market also experienced phenomenal growth in the past year. Top global travel brand Princess Cruises is dedicated to delivering superior cruise...
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Ms. Cherry Wang

Keynote: How NTOs and DMOs Effectively Reach Chinese Consumers Online

NTOs and DMOs increasingly rely on digital tools and social media channels to reach Chinese outbound travelers, especially when an increasing number of consumers are coming from second and third...
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Mr. George Cao

Panel Discussion: How Destinations leverage digital tools to engage with Chinese Travelers and build awareness

Moderated by: Joseph Xia, Founder & CEO, Yearth Group Chinese outbound travelers are using multiple channels to access information and services and they tend to choose personalized and customized travel...
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Ms. Christine Li
Mr. Frantisek Reismuller
Mr. Robert Öhrnberg
Mr. Paavo Virkkunen
Mr. Joseph Xia
Ms. Huilian Duan

Keynote: Pushing Forward Online Travel with High Quality

Meituan-Dianping’s 2016 consumption trend report shows consumers are moving into a new era of upgraded consumption, with more emphasis on quality than value-for-money. The demand for quality travel by China’s...
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Ms. Nancy

Keynote: Seize the Opportunities Brought by Growth in China’s Inbound and Outbound Travel

Gain insights into the search trends and behaviors of global and Chinese travelers, the differences in the purchasing pathways between these two consumer groups and the types of content that...
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Ms. Cindy Tan

Programmatic Advertising for Travel: How to Strategize Your Marketing Plan to Deliver Personalized Adverting for Consumers While Cultivating Loyalty?

With technological advancements, travelers are speedily going mobile and digital. Sociomantic Labs comes with three case studies to illustrate how advertisers could utilize full-funnel, co-marketing and upper selling to improve...
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Mr. Ivan Zhou

Panel Discussion: How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands?

How Can Travel Businesses Better Understand and Satisfy Travelers’ Increasingly Diversified and Personalized Demands? Various marketing tools such as mobile devices, social media, big data, artificial intelligence, visual reality and...
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Mr. Richard Bai
Mr. Qianyuan Yin
Mr. Ning Ma
Mr. Steven Pang
Mr. Joseph Wang

Redefining Travel Commerce for Online Travel Agents

Mr. Keming Feng will look at the latest trends in online travel retailing in Asia Pacific and around the world.  
Mr. Keming Feng

Keynote: Winning Marketing Strategy Toward New Mobile Consumers

As consumption levels up in China, travel has become a spending area that capture consumers’ attention. As the market grows and consumption interest heightens in the mobile era, it has...
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Ms. Ann Wang

Keynote: The Power of Voice and Technology: Travelers Speak, but Will the Industry Listen?

Empowered travelers speak clearly through their actions as they enjoy ever-increasing personal control of their journeys. But are legacy travel providers and new disruptive businesses listening? Tnooz Co-Founder Gene Quinn...
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Mr. Gene Quinn

Keynote: Global Data Network in Travel Industry

In 2020, what will be the landscape of the hotel distribution? What will be the opportunities and challenges of the development of today’s digital world? Co-founder and CEO of DerbySoft...
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Mr. Ted Zhang

Keynote: China’s Development Trends and Challenges on Business Travel

With China’s steady economic growth, business travel market scale expands unceasingly. For compliance and cost savings management purpose, professional travel services are being widely adopted, has formed the international TMCs...
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Mr. Kejian Wu

Keynote: Asian Business Travellers: 5 Things You Need to Know

Commissioned by the Singapore Tourism Board (STB), The “Asian Business Travellers” report by McKinsey & Company surveyed over 2,500 people across five key markets in Asia – Singapore, India, Indonesia,...
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Mr. Andrew Phua

Panel Discussion: Keeping Pace with Corporate Travel Innovations

Mobile applications, sharing economy and the trend of business travel becoming more FIT in nature are influencing the decision-making and purchasing processes of travelers. Technological innovations, changing market conditions and...
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Mr. Erik Li
Mr. Vincent Darre
Ms. Anna Zheng
Mr. Jonathan Kao
Mr. Hui Zhong

Keynote: Empowering MICE Enterprises

MICE service providers are lagging behind in thinking and actions as MICE services move towards Internet-based and clients come up with new demands. As well, traditional MICE service providers also...
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Mr. Tony Xu

Panel Discussion: MICE Industry in Transformation

Traditional MICE industry is facing dramatic transformation: the Internet and other innovative technologies are enabling more transparent purchasing, marketing and operation in the MICE industry; demands from governments and state-owned...
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Ms. Kitty Huang
Mr. Lei Li
Mr. Dong Wei
Mr. Lenny Jia