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Nice Tour, registered in Shenzhen CITS, who has been cultivating the market intensively for 65 years in this enthusiastic land of Shenzhen, has always been the participant and leader in the development of the tourism market there. It was established in 1954. It is one of the earliest travel agencies in Guangdong with the largest scale, the most outbound routes and the highest group rate. In 2000, Shenzhen CITS took the lead in reforming itself from a state own company into a joint-stock company and create the “Nice Tour” brand. In 2002, it launched the “Quality Tourism” campaign in the national travel agency industry. In 2010, ranked the 3rd in the China top ten outbound travel agencies announced by the National Tourism Administration. At present, Nice Tour has formed a complete business system, covering the north and south poles tour, outbound long-distance tour, outbound shot-distance tour, Taiwan tour, cruise tour, photography tour, elderly travel, FIT, domestic tour, Hongkong and Macau tour, Business exhibitions, airline tickets, hotels, visas, etc.