Why exhibit at ITB China

This year’s show was great, with huge traffic. I saw many global destinations joined by their local travel companies and agencies showcasing their products. Additionally, there was a significant increase in the number of Chinese buyers. I look forward to seeing ITB China continue to improve and foster even more synergistic cooperation between overseas suppliers and their Chinese partners.

In the first half of 2024, we observed significant growth in the outbound travel market. Both the number of groups and the scale of business have increased, with demand far exceeding that of last year. I attend ITB China every year, and the resources offered by destinations this year align closely with our needs. Additionally, products from niche destinations have proven very helpful to us.

This year’s exhibition has built on last year’s success and has become a major event for the tourism industry in the Asia Pacific region. It has become an important platform for promoting international tourism exchanges and cooperation. The organisation of the exhibition is highly professional and efficient, and the exhibition content is diverse and rich. Undoubtedly, it is an annual knowledge feast and a convergence point for business opportunities in the industry, with a far-reaching impact on the development of the tourism industry in China and even globally.