Why exhibit at ITB China

THE WORLD'S LARGEST TRAVEL INFORMATION MARKET IS BACK IN 2023!

And so are we! ITB China, the leading B2B exclusive travel trade show, will finally be held again as a full-scale exhibition event from September 12-14 at its previous venue, the Shanghai World Expo Exhibition & Convention Center. ITB China is a platform that enables professional global travel suppliers effective networking with Chinese buyers to quickly (re)launch their China business in the year of China’s outbound tourism recovery.

about itb china

ITB China is the leading B2B-exclusive trade show focused on the Chinese travel market. ITB China in Shanghai brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. The exhibition provides various networking events and a unique state-of-the-art matchmaking system to maximize business opportunities for its participants. Coinciding with the travel fair, the ITB China Conference – China’s largest tourism conference – will take place, enabling knowledge transfer and updates on current trends throughout the three-day event.

LEADING TRADE EVENT

B2B exclusive
Outbound focus
All-in-one show

MATCHMAKING

Prescheduled appointments
Precise business matching
Customizable meeting schedule

HIGH-PROFILE BUYERS

Hosted buyer program
Leading travel agencies
Decision makers
Covering entire trade spectrum

NETWORKING

Opening dinner
Aftershow sundowner
Sponsor events

INSIGHTS AND TRENDS

ITB China Conference
Top Level Speakers & Experts
Product Presentations
Startup Awards

Download event brochure

WHO WILL YOU MEET

Hand selected top-level buyers from leading Chinese and international travel companies, covering the whole travel trade spectrum.

BUYER COMPANY TYPES

BUYER JOB TITLES

BUYER BY CATEGORY

BUYER BUSINESS TYPE

Buyers of leading travel companies/travel agents and well-known brands from all over China.

WHAT BUYERS SAY

Over the last three years, Trip.com Group has adhered to our ‘local focus, global vision’ strategy, and expanded our globalisation efforts. We are looking forward to the return of ITB China, and hope to meet with our global partners this September in Shanghai to summarise the experience of the Chinese consumer and explore broader cooperation.

Jane Sun, CEO of Trip.com Group

The new measures accelerated the recovery of the travel market in China, there is no doubt that travel demand will rebound. We need to plan ahead, update the contacts and rebuild the partnerships with global travel suppliers quickly. We are looking forward to establishing more overseas cooperation and explore more diversified, new, and unique travel products at this year’s ITB China.

Zhang Lei, Senior Vice President of Utour Group Co.,Ltd

CITS will restart business cooperation with overseas partners quickly, and launch new outbound travel products with unique experience and different cultures, to help the development and recovery of the travel industry.

Zhang KeXiong, Assistant General Manager

Travel demand grew after the news was released, and people’s confidence in travel will also increase quickly. The travel demands of Chinese travelers will return step by step, just like the other overseas markets in 2022. The future is here, let’s get going!

Liu Yongsheng, Vice President of CYTS Aoyou International Travel

ITB CHINA TRACK RECORD OF SUCCESS

Exhibitors

94% achieved their business goals

94% would recommend ITB China

89% generated additional business

Buyers

53%found additional suppliers

19%generated entirely new business

16%consilidated and expanded network

Attendees

91%confirmed positive impression

99%would recommend ITB China

96%would attend next edition

who our exhibitors are

Our exhibitors are tourism businesses coming from all over the world and covering the entire range of touristic products and services along the touristic value chain.

NTOs/associations
Hotels/accommodation/bed banks
Transportation/carriers
Business travel/MICE
DMC/tour operators
Attractions/entertainment/shopping
Themed/ customized travel supplier
Travel technology
Investment/consultant
Media/publisher

HOW TO REGISTER

Choose between all-inclusive booth packages or fully customize your own booth design on a raw space option and make your meetings with Chinese buyers stand out.

Check out our official partner and additional branding options to maximize your impact at the event.