ITB China 2024 Conference Program

Where visionary Insights and Practical Strategies Converge for Success

ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics. 

The ITB China 2024 Conference Program:

Day 1: Opening Session & China Outbound Travel
Day 2: MICE, Travel Technology & China Inbound Travel
Day 3:  MICE & Business Travel

ITB China Conference will be organised in cooperation with ITB China’s co-host and partner TravelDaily

Click to see the themes for ITB China Conference 2024

Please find below the ITB China Conference Program which takes place at the Conference Area. On floor we will have another stage – the Presentation Hub.

Conference Room
Presentation Hub

Conference Room

Day 1
12 Sep 2023
Day 2
13 Sep 2023
Day 3
14 Sep 2023

The global tourism recovery drives inbound and outbound demand, opportunities and challenges brought by technological changes.

In 2023, the tourism industry has welcomed a recovery, with global tourism accelerating its rebound and inbound and outbound demand continuing to rise. While the tourism restart injects new vitality...
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Xing Xiong

Since the past cannot be recreated, how should China’s outbound tourism market embrace the future?

Since the restart of China’s outbound travel, the revenge consumption did not come as expected. The evolvement of the Internet economy and consumer habits, after 3-years of the epidemic, greatly...
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Zheng Zheming
He Yong
Franka Gulin
Lydia Li

Achieving Unprecedented Success and Synergy: A Powerful Joint Collaboration

Jin Jiang Radisson Hotels combines the cultural heritage of national brands with the renowned international names, creating greater value for consumers, partners, and owners through enhanced brand portfolio and efficient...
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Tyrone Tang

The Practice of Sustainable Tourism in China

The panel discussion will center around important topics such as global sustainable tourism practices, the current status of sustainable tourism worldwide, related international certifications, and the substantial role of the...
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WANG MENG
ZHAO RUI
Leon Guan
PENG KUI

Presentation Hub

Day 1
12 Sep 2023
Day 2
13 Sep 2023
Day 3
14 Sep 2023

Hurtigruten 24-25 Season Presentation

Sailing since 1893, this year we celebrate Hurtigruten’s 130 years! This presentation showcases an exciting and immersive expedition cruise experience. With a focus on sustainability and responsible travel, the presentation...
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Joe Zou

Outlook of Flight business, from China to global

1. Recovery and growth forecast for flight business in China domestic, China cross border and overseas markets 2. Innovation and opportunities in the post-covid era 3. Collaboration within the flight...
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Yudong Tan

Chinese MICE: facing a dynamic market

Nowadays, Chinese MICE industry is facing the demand adjustment of the customer source industry, the iteration of operation and management, and the uncertainty of the external environment, how should the...
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Lenny Jia

Chinese MICE: facing a dynamic market

What will the MICE market face in 2023-2024? How will be the change of supply and demand? What is the development of pharma conferences? Are there still opportunities for outbound...
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Tom Liu
Anthony Yan
Jeff Zhen
Lenny Jia

How to Select Association Meeting/Conference Destinations?

Through a roundtable discussion, share the specificity of the association meeting, and the demand of the association meeting for support from the government and industry, especially the requirement for the...
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Virginia Wang
Bamboo Wang
Alicia Yao

The Sunny side of Life, Maldives

With the resumption of more direct flights from China to Maldives, Chinese tourists is back to third source market of Maldives. The Maldives not only has amazing sunshine and the...
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Crystal Han

China Hotel Performance Overview & Outlook

An overview of H1 hotel performance in China, the latest market level trends and outlook of H2.
Sunny Mu

Hotel digitization in the digital economy era

Describe the current situation, difficulties, and solutions to the digital development of hotels in the digital economy era
Ellie Shi