ITB China 2024 Conference Program

Where visionary Insights and Practical Strategies Converge for Success

ITB China Conference is the platform where newest trends and innovation of the Asian travel industry are presented. Join the conference and broaden your horizon, meet industry peers and discuss the hottest topics. 

 

ITB China Conference will be organised in cooperation with ITB China’s co-host and partner TravelDaily

Please find below the ITB China Conference Program which takes place at the Conference Area. On floor we will have another stage – the Presentation Hub.

Conference Room
Presentation Hub

Conference Room

Day 1
27 May 2024
Day 2
28 May 2024
Day 3
29 May 2024

Changes in tourism demand and business model innovation of travel agencies

With deep understanding of consumers’ preference and leveraging on new social media and advanced tech, could travel agency innovate their business model and product service
Dongjie Guo
Charlie Li

How can overseas destinations leverage new media to attract young people

1. The changing demands of the young generation in tourism consumption 2. What new opportunities have new media platforms such as Douyin, Xiaohongshu, Kuaishou, and Weibo brought to the brand...
Read More
George Cao
Jianian Xu
Luis Miguel Cabello
Mr. Amr Elkady
Yina Wei

Industry transformation – A comparison and outlook of consumption data of China’s mainstream outbound tourism before and after the pandemic

Based on tens of millions of real itineraries from by users of “Trip Planner”, the core channel of JNE Group-Qyer.com, a comparison of consumer data for China’s mainstream outbound tourism...
Read More
Bryan Xiao

How can supply chain and distributors work together to drive the recovery of China’s outbound travel in 2024?

1. Changing travellers: Who is traveling abroad after the pandemic and who is new to outbound travel? What has changed in the travelers’s choice of destination and their trip preferences?...
Read More
Jianbin Liu
Ivy Li Qi
Baichuan Hu
Kuth Huang
Echo Zeng

Adventure travel: Driving sustainability through adventure

This roundtable discussion will delve into how adventure travel can serve as a catalyst for sustainable development, examining sustainable practices within adventure travel in terms of product design, supply chain...
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Miya Liu
Glen Fu
Joe Zou
David Cheng
David Wu

Keeping pace with outbound and domestic travel – Opportunities for the growth of inbound travel to China

Travel and tourism in China is rebounding from the disruption of the pandemic. While the prominence of China as a source of outbound travel is well known, it is important...
Read More
Aaron Goldring

How does the destination supply chain respond to the changing demand of inbound travellers?

1. Under favorable inbound travel policies, who is traveling to China and what are their detailed persona? How is their view on travelling to China? How do they travel (in...
Read More
Hanming Li
Edwin Zhang
Annie Liew
Nan Zhang
Charlie Li

It’s time for China to step up its overseas marketing

1. What is the current state of marketing to overseas source markets for China’s major inbound tourism destinations? Are there any perception gaps between how overseas tourists perceive China’s overall...
Read More
Yiming Hu
Oliver Graue
YU MINGYANG
Steven Ler
Lydia Li

Innovation of inbound tourism products in the new era

1. Portrait and Needs of Inbound Tourists in the New Era. 2. Advantages of China’s Tourism and Enhancing the Appeal of Chinese Tourism Products through Experiences. 3. Combining Technology devopement...
Read More
Rebecca Smith
Ping Liu
Charlie Li

The German outbound market: Developments, perspectives and potential for future collaboration

Current developments in bookings and changes in the travel behavior of German holidaymaker: how can the number of German guests traveling to China be further increased?
Norbert Fiebig

China’s visa-free policy presents opportunities and challenges for inbound tourism recovery from Europe

This session will discuss the changes in arrival passenger data since the implementation of visa waiver policies, as well as how various stakeholders in the inbound tourism sector can seize...
Read More
KeXiong Zhang
Yang Liu
WeiJia Sun
Norbert Fiebig
Aaron Goldring

Destination Germany: Significance and Potential of the Chinese Market

Germany has firmly established itself as a top global travel destination, ranking among the world’s top 10 most popular spots. Recognized for its high quality, Germany is the number one...
Read More
Petra Hedorfer

Changes in demand and trends of Chinese tourists returning to European destinations

This segment will delve into the profiles of outbound travelers, travel patterns, booking data, and local consumption patterns, examining the shifting demands of Chinese outbound tourists for European destinations. It...
Read More
Chen Zhang
Olivier Moeschler
Bond Cao
Lydia Li
María Llinares

How to manage travel category from the perspective of corporate procurement

1. High-tech company travel 2. Procurement policy 3. AIGC for travel
Gordon

Corporate team building is more than travel: How to customize it?

1. Team building requirements 2. Activity design 3. Cost allocation
Kevin

How to manage MICE from a strategic procurement perspective

1. How to change the way of MICE mangement? 2. Features of MICE 3. How to select the right MICE suppliers? 4. How to reduce cost and increase efficiency? 5....
Read More
Lance Liu

ESG ratings and performance improvement

1. Management of ESG key issues 2. ESG Ratings and MSCI Ratings Methodology 3. ESG performance improvement: Controversial Sourcing
Alan LI

Keypoints of MICE procurement

George Lee
Yvonne
Ivy
Johnny
Kevin
Gordon

Presentation Hub

Day 1
27 May 2024
Day 2
28 May 2024
Day 3
29 May 2024

Unleashing the full power of tourism marketing

How can each destination stand out from the general trend and fierce competition and gain dividends? Cross-border co-creation may be a new way of thinking. Technological innovation, cultural integration, artistic...
Read More
Yang

JORDAN-Kindom of Time

Jordan, at the western edge of Western Asia, stands as the gateway to three continents. Its landscapes are uniquely striking, its cultural heritage unmatched, and the films shot here have...
Read More
Mary MA

Of Majestic Mountains and Splendid Lakes, Embark on a holistic wellness journey amidst nature, set amidst one of the world’s top 100 golf courses

Nestled by the picturesque Yangzonghai Lake, Spring City Resort covers an expansive area of 7,560 acres. The resort is known for its natural beauty and seasonal colors, featuring unparalleled mountain,...
Read More
Mervin HO

Journey Through Iceland: A Potpourri of Viking Heritage, Modern Marvel and Nature’s Unimaginable Spectacle

Welcome to Iceland, where the ancient meets the modern in a captivating blend of Viking heritage and contemporary culture. From the world’s inaugural parliament to the tenure of the world’s...
Read More
Lyn Ong Kai Lin

Redefine Expedition Travel to Antartica

Introducing the HX (Hurtigruten Expedition) brand, ESG, expedition concept, and ship. Why it is the most sustainable way to travel to Antarctica on MS Fridtjof Nansen and the key itineraries...
Read More
Joe Zou

Risks and Protection in Overseas Travel

Risks and Protection in Overseas Travel
Liancheng Zhou

Precisely addressing aviation and travel payment issues to support the global expansion of China’s tourism industry.

In the face of the continuously growing global payment demand for aviation and travel, traditional payment methods are becoming increasingly challenging due to difficulties in payment, cumbersome processes, complex operations,...
Read More
Lei Zhang

PAS BESOIN D’ ALLER D PARIS POUR UNE AVENTURE ROMANTIQUE FRANCAISE

The Portman Seven Stars Bay Hotel is a “French seaside resort hotel”, which is covering an area of about 10000㎡ with nearly 70000 ㎡ European style gardens. Sitting on the...
Read More
Fiona Wang

A Global Perspective on the Strategy and Development of Chinese Associations Going Global

Under the new opportunities brought about by economic globalization and the construction of the “Belt and Road”, Chinese industry associations have led their member enterprises exploring the way to “go...
Read More
Carmela Vicente
Zhongqiang Wang
Lily Zheng
He Du
Alicia Yao

The Current Situation and Prospects of the Incentive Travel Industry from a Global Perspective

1. What impact will AI bring to incentive travel, and how should operators make full use of its advantages? 2. What opportunities will the establishment of SITE APAC bring to...
Read More
Crystal Song
Nicole Tingey
Nitin Sachdeva
Lisa Xu
Lenny Jia

Future of Travel B2B

Dorothy Han
Jack Zhang
Hanming Li
Elizabeth Jiang

Path of Hotel Digital Marketing

The Path of Hotel and tourism digital marketing has gone through multiple stages. With the progress of science and technology, the formation of customers’ usage habits, and the iterative improvement,...
Read More
Richard Duan

Social Media Innovation in the Hospitality Industry: The Rise and Challenges of Matrix Marketing

In the digital age, the hospitality Industry is undergoing a marketing transformation sparked by social media innovation. This speech will delve into how to achieve exponential growth in brand influence...
Read More
Edison Wang

Distribution and Business Travel Market

With the full liberalization of the market, the hotel and travel industry has not seen the expected significant rebound, but has presented a more complex and challenging market situation. With...
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Lidan Zhang
Ruru Gao
Shirley Xue
Angel Huang
Elizabeth Jiang
Joy Huang