About ITB China

ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together top and hand-selected buyers from Greater China with industry professionals from all over the world. We provide various networking events and a unique state-of-the-art matchmaking system to enhance networking and maximize business opportunities at our travel expo. Coinciding with our travel fair, the ITB China conference will take place enabling unprecedented knowledge transfer throughout the tourism exhibition.


  • Pure B2B Show
  • Outbound and Inbound
  • Exclusively Chinese buyers


  • Conference
  • Panels and Workshops
  • Product Presentations


  • Prescheduled appointments
  • Functions and events
  • Awards

Leading travel market professionals focus on China

Become part of ITB China and connect with the leading travel market professionals. Network and meet with potential business partners in an electric and most productive atmosphere specifically designed to conduct business. One of the most important travel exhibitions of the year enables you to be right in the middle of the business travel news when they break. See the Chinese travel market trends of the coming years and engage in shaping the future of the Chinese tourism market.

It’s all about business at ITB China


94% achieved their business goals
94% would recommend ITB China
89% generated additional business


53%found additional suppliers
19%generated entirely new business
16%consilidated and expanded network


91%confirmed positive impression
99%would recommend ITB China
96%would attend next edition


Exhibit in the leading source-market of the international travel industry. Pitch your product in match-made appointments with hand selected hosted buyers from some of the biggest Chinese travel companies of Greater China. Gain access to the variety of exclusive networking opportunities by selecting a practical shell scheme format or a raw space for your individually designed booth.


Find the services and products that you are looking for by taking part in the ITB China Buyers Program. New opportunities arise at this unique exhibition by meeting new destinations and products of great potential from providers all over the world. Efficient 3 days filled with pre-scheduled B2B meetings in the vibrant metropolis of Shanghai to meet your demand.


Don’t miss this new and innovative event. Discover brand new products and innovative services, connect with the world and learn from the best travel industry experts in one place. Visit the ITB China Conference and benefit from latest insights on the developments of the Chinese travel market.
It is all there at ITB China.

What's to be discovered?

Our exhibitors are tourism businesses coming from all over the world and covering the entire range of touristic products and services along the touristic value chain.

  • NTOs/Associations
  • Hotels/accommodation/bed banks
  • Transportation/carriers
  • Business Travel/MICE
  • DMC/tour operators
  • Attractions/entertainment/shopping
  • Themed/ customized travel supplier
  • Travel Technology
  • Investment/consultant
  • Media/publisher

Our Buyers

At ITB China we gather top and hand-selected Chinese buyers from leading Chinese travel agencies, with the focus on conducting successful and profitable deals for you, the matchmaking system is a proven way to make the most of the limited time at the exhibition

ITB Conference - The Think Tank of China's tourism market

140 Speakers70 Speakers

70 Topics
  • Destinations
  • Online Travel
  • Travel Tech
  • Customized Travel
  • MICE
  • Corporate Travel
4000 Attendees

Knowing your market and the latest trends is most crucial in order to survive on this highly competitive and fast-pasted tourism market.

At the ITB China Conference, we provide the perfect platform to get updated on the latest Chinese travel market trends of the coming years. The leading travel market professionals and experts from all over the world gather here to transfer their knowledge, share their expertise and shape the future of the Chinese tourism market. Therefore, it is the place to be if you want to be right in the middle of the business travel news when they break.

Networking has never been easier!

Having a broad network and meeting the right people is what makes the difference in today’s world travel market and especially in China. Therefore, we offer a variety of networking events conveying relaxed and most productive atmosphere especially designed to conduct business:

  • Prescheduled appointments
  • Aftershow Sundowner
  • Networking Evening Events