ITB China is the largest B2B-exclusive travel trade show for Chinese travel market. ITB China brings together top and hand selected buyers with industry professionals from all over the world, provides various networking events and a unique buyer & seller matchmaking system to enhance networking and maximize business opportunities. The ITB China Conference takes place parallelly with the show.
The ITB China matchmaking system is an online tool designed to customize buyer’s purchasing demand to be matched with 800+ exhibitors before the event, so as to achieve high quality meetings for both exhibitors and buyers during the exhibition. Every hosted buyer will receive a tailor-made meeting agenda with 21+ pre-scheduled appointments before coming to the exhibition.
Business Travel / MICE
According to the China’s Ministry of Culture and Tourism, inbound tourism remained steady in 2018 when a total of 141 million inbound visitors were recorded, up 1.2 percent year-on-year. Inbound tourists brought a total of $127.1 billion in revenue to the tourism sector, registering a 3 percent increase compared with 2017.