Press Releases


ITB China press releases - English


19 Aug 21 – Group shows strong commitment for ITB China 2021 as confirmed Official Travel Service Partner of this year’s hybrid event

  • The Marketplace for China’s Travel Industry to strengthen longstanding partnership with one of the leading online travel groups in the world
  • Cooperation with 2021 ASIA-PACIFIC CORPORATE TRAVEL SUMMIT, organized by Group as Corporate Travel Event Partner


5 Aug 21 – Europe becomes Strategic Partner of ITB China 2021 and aims to revive Chinese tourism in Europe

  • ETC will showcase a multitude of European destinations through their hybrid EUROPE pavillion at ITB China 2021
  • Latest Chinese market data reveals sentiment of majority for travelling abroad is warming up
  • Chinese outbound tourism market both opportunity and challenge for European DMOs


15 July 21 – Full lineup of Founding and Strategic Partners for ITB China Buyers Circle revealed

  • ITB China announces the partnerships with 15 leading Chinese travel companies as Founding and Strategic Partners of the ITB China Buyers Circle. First launched in 2018, the circle is a nationwide buyers’ community for all professional Chinese travel buyers and has been strongly supported and actively participated by the industry- leading buyer companies since then.


13 July 21 – The stage is set for the best innovative travel tech solutions at the ITB China Startup Award 2021

  • Application deadline 22 October – Pitches and awards ceremony

    to be held at ITB China on 25 November – Winner will be rewarded

    with a stand at the trade show – new jury members on board from, Jin Jiang Global Innovation Center, BTG Homeinns

    Hotels Group, New Century Hotels & Resorts and Ocean Link


8 July 21 – “Making hotel travel possible for all”: Wyndham Hotels & Resorts to be the Official Partner Hotel of ITB China for the third time

  • Wyndham Hotels & Resorts becomes the Official Partner Hotel of ITB China 2021, which is set to take place as a physical event in Shanghai from 24 – 26 Nov 2021, with a virtual extension from 8 Nov to 31 Dec 2021.


28 June 21 – ITB China to take place as a physical event in Shanghai from 24 – 26 Nov 2021, with a virtual extension from early Nov until the end of the year

  • ITB China 2021 to combine physical and virtual participation options in complementary hybrid format
  • The new virtual platform features prescheduled online meetings, multi-media product presentations, networking and content
  • ITB China Conference to be livestreamed, offering simultaneous multilingual translation and on-demand content


12 May 21 – The 10th Business Travel MICE Procurement Convention has exceeded expectations, marking the full recovery of China’s domestic MICE market

  • ITB China co-hosted the 10th edition of the Business Travel MICE Procurement Convention in Beijing
  • Over 600 industry professionals attended the event
  • Convention theme: Mutual promotion between MICE and the industries it serves


26 Mar 21 – ITB China to host offline industry gathering in June 2021 in place of Special Edition

  • ITB China Special Edition will not take place as planned in May due to the cross-border restrictions resulting from the ongoing coronavirus pandemic
  • ITB China 2021 in Shanghai, 24 – 26 November, on track with new hybrid concept


15 Dec 20 – ITB China announces two industry events in Beijing and Shanghai next year

  • ITB China Special Edition, a newly designed travel event format, kicking off in Beijing from 7 – 8 May 2021
  • Save the new dates of ITB China 2021 in Shanghai: 24 – 26 November
  • The ITB China Industry MeetUp event series concluded successfully in November 2020


08 Sept 20 – European Travel Commission (ETC) confirmed as co-host of  ITB China Industry MeetUp 2020 event series

  • Strong sponsor line-up from Europe and around the world
  • Kick-off event in Shenzhen on 24 September, with all sponsor spaces being sold out
  • Gathering of high-ranking attendees and last call to participate


26 Aug 20 – ITB China Travel Trends Report: Travel products to focus on safety, health, nature and customization

  • Health and safety become key concerns
  • FIT and customizd travel will be preferred
  • Bleisure to be still one of the trends for business travel
  • Keep sustaining awareness and popularity in the market


12 Aug 20 – ITB China Travel Trends Report: China’s travel market and its consumer confidence are steadily recovering

  • Travel to be still one of the preferred leisure activities among Chinese consumers
  • Latest statistics on China’s travel market during holiday season shows strong consumer demand & restored confidence in travel


04 Aug 20 – ITB China to announce “ITB China Industry MeetUp” event series in seven cities across China

  • 3-months networking series, designed to reconnect with the chinese travel industry
  • Seven stations to meet a total of 700+ Chinese travel professionals in Shenzhen, Changsha, Beijing, Shenyang, Chengdu, Xi’an & Shanghai
  • Marriott International to become the Partner Hotel of all ITB China Industry MeetUp events in 2020


28 July 20 – ITB China Travel Trends Report: Chinese travel agencies expect a gradual recovery of China outbound tourism in six to twelve months

The 2020 China Market Recovery Special Edition conducted by ITB China, to analyze and present the most important Chinese market trends in a post-COVID-19 world


29 May 20 – ITB China to co-host 2020 TravelDaily Conference

  • ITB China to be the co-host of 2020 TravelDaily Conference
  • Held on 25-27 November 2020 at Shanghai International Convention Center
  • Topic: “Rebuild with Synergy”
  • New dates announced for ITB China 2021: 12-14 May


 18 Feb 20 – ITB China 2020 will be postponed due to the spread of COVID-19

  • New show dates will be further announced by the organisers


13 Jan 20Cooperation with CBEF to boost association buyer attendance at ITB China 2020

  • ITB China has announced a partnership with the China Business Exhibition Federation (CBEF) to strengthen the participation of association buyers.
  • The cooperation between CBEF and ITB China will involve CBEF organizing and leading a delegation of senior association buyers to attend ITB China, set to take place from 13 to 15 May 2020 in Shanghai.


13 Dec 19 – ITB China partners with The Society for Incentive Travel Excellence (SITE) to promote MICE and Corporate travel

  • SITE brings together exclusively MICE and Corporate travel stakeholders from China and around the world.
  • ITB China 2020 will give this dynamic and promising market its own platform by launching a dedicated MICE Travel Conference and topic-based networking events.
  • SITE China will invite SITE Global to promote ITB China throughout their channels.


04 Dec 19 – ITB China becomes member of Chengdu Inbound Tourism Strategic Partnership Alliance  

  • Chengdu Inbound Tourism Strategic Partnership Alliance officially launched
  • Mr. David Axiotis, the general manager of ITB China was appointed as the Chengdu Tourism Global Ambassador


20 Nov 19 – ITB China 2020 officially launches new Inbound Travel segment 

  • New exhibition area, conference sessions and networking events
  • Inbound Travel now has its own platform at China’s largest b2b exclusive travel trade show
  • Buyers registration is now open


 6 Nov 19 – ITB China 2020 to spotlight on MICE & Corporate Travel

  • China BT MICE becomes major partner of enhanced MICE & Corporate Travel segment
  • Launch of ITB China MICE Travel Conference on 14 May 2020
  • ITB China Travel Trends Report 2020 to feature in-depth chapter on China’s MICE landscape
  • Business Travel MICE Procurement Conference-Shanghai Station successful launch – all set to continue on a yearly basis


 30 Oct 19 – Wyndham becomes Partner Hotel of ITB China for the third consecutive year

  • ITB China, taking place from 13 to 15 May 2020 in Shanghai, announces that hotel industry giant Wyndham Hotels & Resorts has become the official partner hotel for the third year in a row.


 25 Oct 19 – First-ever international buyer delegation at 2019 World Culture and Tourism Forum

  • ITB China strategic partner Main theme: Integrating Culture & Tourism to Build an Intelligent Future ITB China 2020: New focus on Inbound Travel


 14 Oct 19 – ITB China lands pioneering partnership with Meituan

  • Meituan Hotel to become Partner OTA, Conference Area Sponsor and merchandise sponsor of ITB China 2020


 16 Sept 19 – First-ever Business Travel MICE Procurement Conference 2019 – Strengthen ITB China’s positioning in MICE and Corporate Travel

  • Theme: “Value + Compliance: Double Helix of MICE Business”
  • Launch of China Dynamic Procurement Alliance


 26 Aug 19 – ITB China is co-hosting the inaugural Business Travel MICE Procurement Conference – Shanghai Station 2019

For the first time the conference takes place in Shanghai on 10 September 2019 – new trends shaping the future of Chinese MICE trips and events – top speakers from across China to share knowledge on topics covering all chains of MICE and Business Travel – more than 300 industry attendees to be expected


 19 Aug 19 – ITB China becomes strategic partner of the 2019 World Culture and Tourism Forum

ITB China, the largest b2b exclusive travel trade show in China, has become strategic partner of the 2019 World Culture and Tourism Forum to be held on October 22-25 in Xi’an, China.


 17 May 19 – ITB China 2019 closed with 2,000 more attendees further strengthening maintaining its position as China’s largest b2b exclusive travel trade show

Increase with 17,000 attendees in total – well attended ITB China Conference with 4,000 attendees – positive business results – SeeVoov won ITB China Start-Up Award 2019 – demand for customized and themed trips rising – already many pre-registrations for next year’s show: 13 to 15 May 2020


 14 May 19 – Already the largest Chinese B2B exclusive travel trade show ITB China is expecting 30 % more trade visitors for its third edition

800 exhibitors from 84 countries – many newcomers – Customized & Themed travel major topic – emphasis on 850 quality buyers – Italy as Official Partner Destination – New: ITB China Buyers Circle and ITB China Travel Trends Report – 120 industry speakers at ITB China Conference: Newly launched IT & Travel and Hotel Marketing & Distribution sessions – strong commitment by industry partners


 08 May 19 – ITB China Travel Trends Report: Fastest growth forecasts for Culture Travel

  • with 62% of respondents reporting an expected growth of 30% or more over the next three years
  • Culture travel: highest willingness to pay
  • culture travel products are increasingly targeting more specific demands
  • Chinese-speaking guides will stay in demand
  • Local experience programs, scenery and events are very important for culture travel


 07 May 19 – More exhibitors and newcomers presented at ITB China Education & Job Day 2019

  • Third conference day, 17 May, also dedicated to newly launched IT & Travel sessions
  • Education & Job day: More than 40 companies and 13 newcomers by now
  • HSMAI, Fudan University and newcomers Shanghai Normal University and East China Normal University exclusive partners of Education & Job Day
  • Elevator-pitch and job wall


 06 May 19 – ITB China Travel Trends Report: Chinese sports travel market expected to grow by 25-30 percent over the coming three years

  • sports travel is expected to reach RMB 1.5 trillion by 2020
  • growing demand – but still difficult to buy events tickets
  • travel form centred on unique and irreproducible events
  • global sports stars is a main driving factor of sports trips
  • ‘Local activities’ is the most important component for Chinese travelers
  • 72% of surveyed travel agents agree that sports travelers primarily go in groups of friends, but families with children is a segment on the rise
  • European football leagues are the most popular events to attend


 05 May 19 – IT & Travel: New major topic at ITB China Conference

• morning sessions of 17 May dedicated to new IT & Travel segment

• big data & data security will be hot topics of Conference Day 3

• full details of the conference program available online


 30 Apr 19 – Italy is the official partner destination of ITB China 2019

Italian National Tourism Board newcomer and largest regional exhibitor – co-host of ITB China Opening Dinner on 14 May


 29 Apr 19 – Top newest trends & innovations of the Chinese travel industry presented at ITB China Conference 2019

• Second Conference Day, 16 May, focusing on Travel Tech, Online Travel, Hotel Marketing & Distribution, Business Travel & MICE

• Key findings of ITB China Travel Trends Report 2019 to be presented at 10 a.m. in presentation hub

• 3. ITB China Startup Award: Pitches & ceremony starting at 3 p.m. in Room A


 25 Apr 19 – ITB China Conference has assembled an impressive conference program line-up for 2019

15 May dedicated to sessions dealing with Destination and Customized/ Themed Travel – Conference program now available online


 24 Apr 19 – The finalists of the 3. ITB China Startup Award 2019 have been chosen!

• Pitches & ceremony to take place on the afternoon of 16 May in the Conference Area

• Promising startups are shortlisted: Air Black Box, Nobility Technology Group, the Robins Barrier-free Travel, Pointmark, SeeVoov and TravelRight

• winner rewarded with booth at ITB China 2020


 23 Apr 19 – JTB Group confirmed as official Sports Travel Partner of ITB China 2019

Growing popularity of sporting events – Sports travel: topic in ITB China Travel Trends Report and ITB China Conference


 17 Apr 19 – ITB China announces Air China as new partner airline

“Full process aviation experience”: Air China Keynote speech at ITB China Conference, 15 May 2019


 16 Apr 19 – ITB China and HSMAI to renew partnership to build education & professional development in the hospitality industry

Education & Job Day at ITB China on 17 May including HSMAI sessions for hoteliers and students


 11 Apr 19 – Israel is the official Culture Travel Partner of ITB China 2019

Israel Ministry of Tourism will be represented as exhibitor for the second time – this year’s annual theme in Chinese market: “Promised land, made with wisdom” – rising demand for culture trips – culture travel to be featured in ITB China Travel Trends Report and ITB China Conference


 09 Apr 19 – The Bahamas become official Island Travel Partner at ITB China 2019

Strong demand for island vacations – Island travel to be featured in ITB China Travel Trends Report as part of the customized travel topic


 08 Apr 19 – Qyer and ITB China to host IT’S MY WORLD TRAVEL AWARD and exclusive pavilion for KOLs at ITB China 2019

ITB China and Qyer to renew partnership – new KOLs pavilion with presentation stage, networking area and gallery to feature customized and themed travel – IT’S MY WORLD TRAVEL AWARD to take place at ITB China 2019 for the second time: presented in 6 categories


 26 Mar 19 – ITB China Travel Trends Report: China to become a driving force within the adventure travel sector globally

• adventure travel appeals most strongly to Chinese millennials

• 52 percent of interviewees think Chinese travellers are willing to spend more than CNY10,000 on each adventure trip

• trip customization is key for all segments of adventure travellers

• safety, local activities and scenery most important three aspects that Chinese travellers care for in adventure travel

• almost 75 percent considered customized and personalized travel experiences to be in high demand when it comes to adventure trips


 12 Mar 19 – Messe Berlin to become member of the World Tourism Alliance (WTA)

WTA’s Secretary-General to meet with Messe Berlin management during ITB Berlin 2019


 28 Feb 19 – ITB China Buyers Circle: New established segment partners bring dynamic marketing drive and strong purchasing power

Top 10 MICE & Corporate Travel Partners and 10 Customized & Themed Travel Partners confirmed


 13 Feb 19 – ITB China, VIR and TravelDaily are organising a senior delegation of Chinese travel industry representatives to visit European travel companies

Alongside ITB Berlin 2019 Chinese high-ranking travel representatives meet successful entrepreneurs from the European travel and tourism industry.


 30 Jan 19 – ITB China Conference 2019 to examine far-reaching trends in the Chinese travel industry

Top speakers from Ctrip, Wyndham, Shouqi, Mafengo –Three new areas: Themed Travel, Customized Travel and Hotel Marketing & Distribution – Opening keynote speech by James Liang, Ctrip – second Education & Job Day on the 3rd Conference day.


 28 Jan 19 – The Adventure Travel Trade Association (ATTA) becomes official Adventure Travel Partner at ITB China 2019

For the first time ITB China 2019 will feature a dedicated ATTA Pavilion – Rapid growth in adventure travel – Adventure travel to be featured in ITB China Travel Trends Report .


 23 Jan 19 – First-Ever Brand USA Pavilion® at ITB China 2019

Brand USA, the destination marketing organization of the United States, announced their support for ITB China by Conducting a Brand USA Pavilion® in 2019.


 18 Jan 19 – ITB China Startup Award 2019: Looking for the best innovative travel technology ideas

Deadline for submitting applications 10 April – award ceremony to take place 16 May at ITB China – Companies of all sizes and sectors may apply – winner rewarded with booth at ITB China 2020 – impressive jury list


 16 Jan 19 – ITB China Travel Trends Report: Strong demand for island vacations

• Trend towards more expensive journeys

• Customization key to addressing market segmentation and diverse experience preferences

• Marketing via new technology platforms

• Travelers continue to be influenced by the silver screen


 10 Jan 19 – ITB China and China Tourism Association to extend their strategic partnership

Berlin/Shanghai, 10 January 2019 – Riding on the success of last year’s edition, ITB China, set to take place from 15 to 17 May in Shanghai, and the China Tourism Association (CTA) renewed their strategic partnerships.


 09 Jan 19 – ITB China Buyers Circle launched its first offline event on customized and personalized outdoor activities designed for island trips

Over 50 top buyers attended kick-off event in Wanning (Hainan Island) from 13 -14 December 2018 – Customized Island Travel Forum


 04 Dec 18 – ITB China 2019: Europe sees strong growth in Chinese visitors

Renewed partnership with European Travel Commission – Europe largest exhibitor at China’s marketplace for the travel industry –initiative of EU-China Tourism Year making progress

 29 Nov 18 – ITB China Travel Trends Report Looking at the future of Chinese Travel

ITB China’s trend topic for 2019: Customized and themed travel, including island travel, adventure travel, sports travel and culture travel – Yearly publication conducted by Kairos Future and commissioned by ITB China – Experts to share insights at ITB China Conference

 28 Nov 18 – ITB China joins forces with China’s top-scale travel agencies and launches the ITB China Buyers Circle

A nationwide community for China’s travel buyers – China’s marketplace for the travel industry introduces new ITB China Buyers Circle – Founding Partners of the Circle – ITB China Travel Trends Report – Inaugural Offline Event on Hainan Island in December

 14 Nov 18 – Wyndham Hotels & Resorts to renew its major partnership with ITB China

Wyndham Hotels & Resorts is the official Partner Hotel of ITB China 2019  – successful participation with positive response after first partnership in 2018

 15 Oct 18 – Germany Pavilion Debuts at ITB China 2019

The VIR (Verband Internet Reisevertrieb) is organising a combined stand for tourism companies from Germany at ITB China 2019 – The German National Tourist Board, Solamento and Sunny Cars already confirmed their participation

 18 May 18 – ITB China 2018: bigger and better!

Satisfied top-quality buyers and visitors – 15,000 attendees in total – well-attended ITB China Conference with 4,000 attendees – Timekettle and TravelFlan won 2018 ITB China Start-Up Award – many pre-registrations for next year’s show: 15 to 17 May 2019

Exhibitor Press Releases


Explore Saudi Arabia

Saudi Arabia is ITB China’s 2021 Culture Travel Partner. A country with a rich heritage and a magnificent nature. Discover its breathtaking desert, mountains and coast, learn about the Red Sea project, it’s holy cities and so much more. Explore now what Saudi has to offer!

History in the making The Greg Mortimer, the first passenger vesse

On Tuesday 12 March 2019, Aurora Expeditions co-founder and Australian explorer and mountaineer, Greg Mortimer OAM attended the official sea launch of Aurora Expedition’s new stateof-the-art expedition ship, the Greg Mortimer in Shanghai, China.

Lithuania the Jewel of the Baltics

Ambitions. It’s high time that Lithuania took its rightful position on the world tourism map. As Lonely Planet has acknowledged, Lithuania’s capital Vilnius is the most criminally overlooked capital city in Europe and there’s never been a better time to discover it.